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Campaign Source (utm_source)
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Required. Use utm_source to
identify a search engine, newsletter name, or other source.
Example: utm_source=google
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Campaign Medium (utm_medium)
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Required. Use utm_medium to identify a medium
such as email or cost-per- click.
Example: utm_medium=cpc
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Campaign Term (utm_term)
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Used for paid search. Use utm_term to note the
keywords for this ad.
Example: utm_term=running+shoes
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Campaign Content (utm_content)
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Used for A/B testing and content-targeted ads. Use
utm_content to differentiate ads or links that
point to the same URL.
Examples: utm_content=logolink
or utm_content=textlink
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Campaign Name (utm_campaign)
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Used for keyword analysis. Use utm_campaign to
identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
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