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The WEN® Healthy Hair Care System.
A new approach to the way you cleanse your hair.
Celebrity stylist Chaz Dean
presents WEN®, an industry-changing product line that is the first
ever to exclude ordinary shampoo. What sets WEN® apart from the
rest is its cleansing conditioner, a single-step process that
cleanses and conditions the hair simultaneously. The cleansers are
made with natural ingredients, and contain no sodium laurel sulfate
or other damaging detergents found in shampoos. They don’t lather;
rather, they create smooth foam when mixed with water.
So dedicated is Dean to the belief that shampoo can be harmful to
hair that he has not used ordinary shampoo on himself or his
clients in 14 years.
And how did the name “WEN” come about? “In addition to it sounding
like ‘Zen,’ the system is a completely reverse way of looking at
cleansing the hair,” he says. Thus, “WEN” is “NEW” spelled
backwards.
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