Grand Theft Auto IV is expected to sell six
million copies in a week
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Highly-anticipated video game Grand Theft Auto
(GTA) IV has received a string of near-perfect reviews ahead of its
worldwide release on Tuesday.
The game is expected to break records for the fastest-selling
game of all time and many shops are opening their doors at midnight
for gamers.
The game has been classified as 18 in the UK and Mature for US
gamers.
In the US, regulators have reminded parents that the title is
not designed for children under 17 years old.
Reviews for Grand Theft Auto IV have been unanimous in their
praise.
UK-based games website Eurogamer called it "game of the year"
and handed it a 10 out of 10 review score, while the New York Times
said it delivered a "new level of depth for an interactive
entertainment experience".
One gamer plays Grand Theft Auto IV
In a joint statement the ESRB and the National Institute on
Media and the Family urged parents to check ratings on games for
their children.
It said: "With the latest installment of the Grand Theft Auto
series... parents need to be reminded to make sure their kids are
playing games appropriate for their age and level of maturity.
"It is critical that parents consider the assigned rating
carefully."
The GTA series has proved incredibly popular and almost equally
controversial in the last few years.
Analysts predict the game, in which your character Nikko aims to
survive the mean streets of a fictional New York, will top last
year's record-breaking $300m first-week sales of first-person
shooter Halo 3.
The game's launch has also been notable for the lack of
marketing hype, with a limited series of TV spots and adveritising
hoardings.
"Rockstar wants to control the message all the time," Sam
Kennedy, editorial director for gaming site 1UP.com, told AP news
agency.
"They want this to be seen and perceived exactly the way they
want. That's why, outside of the official trailers they released,
people haven't seen a lot of gameplay footage in advance of GTA IV
shipping.
"They want to build that hype."
Most reviewers were not sent advance copies of the game, and
instead had to attend Rockstar officers or sit in booked hotel
rooms to play the game.
More than 70 million copies of the franchise's titles have been
sold worldwide but the series has also been criticised for
glorifying violence.
In 2005 the developers Rockstar were criticised after hackers
found a way to play a normally inaccessible sex "mini-game" inside
the title Grand Theft Auto: San Andreas.
The mini-game, dubbed Hot Coffee, was never designed to be
played by gamers but was unlocked by hackers.
Controversy over Hot Coffee resulted in the title being re-rated
in the US for adults only, and games being withdrawn from sale so
that stickers with the new rating could be applied.
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