
Posted
February 15th, 2008 by
Nick in
Mobile
Phone Handsets
Google and Dell are on the point of launching a new mobile phone
to run on the Android operating system, probably at the 3GSM World
Congress in Barcelona that’s going on at the moment. Dell have
tried to enter the mobile phone market once before but their range
of PDAs was a complete flop.
Well, would you buy a Dell phone? Exactly.
Dell have also recently acquired Alienware, the trendiest
tech company in the world, an expert in Video, Gaming, and Audio,
and a company crying out for a mobile phone.
So here are the first pictures of the Alienware mobile
phone!
- Classic Alienware eye catching design
- Large screen with high resolution
- Superb video gaming capability
- Fantastic Audio
- Built on the Google Android platform
It’s
well known that Dell want to enter the mobile phone market.
Rivals such as Apple, Hewlett Packard and Asus already have
mobile divisions, and last year Dell
poached Motorola executive Ron Garriques to run their
new global consumer group.
But so far their efforts have come unstuck, the uninspiring Axim
PDA handset was dropped mid 2007, and Strategy Analytics
Director Neil Mawson gave the following verdict “It makes sense for
Dell to have a high-profile entry back into the market because its
last effort with PDAs pretty much flopped.”
Why was this?
The increasingly dull associations with
the Dell brand? Maybe they should change their name to
Dull. One thing for sure is there wasn’t exactly much of a stir
when the last batch of handhelds were introduced.
The brand did get a shot in the arm however in 2006
when Dell acquired Alienware, the mega-stylish American
laptops and desktops manufacturer, known for their expertise in
video, audio and gaming.
Alienware are famous for their eye catching designs and
innovative technology, only last month they launched the
ultimate in video gaming experience, a
giant curved monitor that fills the entire of the gamer’s
peripheral vision. Conclusion, Alienware cool, Dell not cool.
The argument for an Alienware mobile phone is overwhelming. It
would have the striking design to make an impression in a mobile
market dominated by fashion phones, it would instantly be the
coolest phone on the market thanks to the popularity of the
Alienware brand, it would have the marketing muscle of Dell
behind it to push it beyond its established niche and into the
mainstream, and it would be the mobile gamer’s dream, just as video
gaming on mobile phones is starting to enter the picture.
To add to the excitement there have been rumours recently that
Dell and Google are on the point of making a surprise announcement
at the 3GSM World Mobile Congress with speculation growing over an
iPhone-challenging mobile device.
The first wave of phones built on the Google Android Open
Development Project are due this summer, what price an early
announcement of a real Google phone to sink our teeth into.