Building Brand Strategy
Techniques to differentiate your offering, build market share
and secure premium pricing.
Are you worried that your company's products or services are no
longer viewed as unique by the market? Should you keep, merge or
rationalize your brands?
Whether you have an existing brand strategy or are thinking about
developing a new strategy, Building Brand Strategy will help
you evaluate your brand's strengths and will provide you with the
tools and techniques you need to formulate a winning
strategy.
What Will I Learn?
Good brand strategies are easy to spot, but often hard to develop
and maintain. With marketplace issues evolving every day, managers
are faced with an increasing number of brand decisions. Building
Brand Strategy provides you with a comprehensive approach for
developing and implementing an effective brand
strategy.
Who Should Attend?
Are you a senior level manager who is:
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Developing or looking to develop a
brand strategy? |
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Uncertain of what a good brand
strategy encompasses? |
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Assessing your current brand
strategy? |
Price: $1195.00
2008 Schedule: Thursday, June 19
Location: Chicago, IL
Register: Register online
by clicking here
, or contact Karl Edmunds at 312.558.4866
or
kedmunds@franklynn.com
.
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