November 22, 2006
Pete Cashmore
Another new startup that MySpacers will love and geeks won’t get
at all. Newly launched CoolComment, which went live
earlier this month, is a service from mobile content company
EglooMedia, providing a downloadable application designed solely
for creating those flashy glitter comments that social networking
users love so much (and everyone else hates). Users create comments
using a downloadable application, but they can also browse the
gallery for ready-made comments in categories like Animals,
Glitter, Horror, Love, Motor and Special Occasions. As always, it’s
a case of grabbing the code and pasting it into your comments on
MySpace, Xanga and
elsewhere.
I use very different criteria for judging MySpace add-ons than
your run-of-the-mill startup. From monitoring the data at Mashable Labs, we’ve seen
certain add-ons take off like wildfire - surprisingly, the tools
that take off are often incredibly ugly and poorly coded. Here’s
one datapoint for you:
Dundoo now appears on around 10,000 profiles, up from 4000
twelve days ago (incidentally, Dundoo is one of the better designed
products in this space). As we’ve seen with MySpace itself, the
average person isn’t too concerned if your site breaks, so long as
you give them the freedom to express themselves. But
CoolComment might have limited their growth by offering a
download: MySpace users regularly access the site via a
shared PC, the computer at a friend’s house, their college and so
on, where downloading an application might not be possible. The
savviest MySpacers should also have concerns about downloading
software now that
Zango and other adware distributors are
targeting MySpace users.
A quick scan of the Mashable Labs data shows that CoolComment
appears on around 1500 MySpace profiles a few weeks after going
live, although it’s possible that the founders themselves are using
the product.
For more products that plug into MySpace, see the MySpace codes
category.
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