Have you ever participated in a taste test where you were
suppose to guess if a white cup of cola was either Pepsi or Coke?
The point behind the test was to pull marketing and branding out of
the equation and look at the raw materials. Is Pepsi better then
Coke based on a non biased taste test.
How about white labeling search results from Google, Yahoo!, MSN,
and Ask Jeeves and asking a group of individuals which results are
better. They will not know which results are from which engines.
All they will know are the results.
Wonder which search engine will be deemed as most relevant?