Has Frys Electronics Missed the Boat?
As the general public turns to the Internet for their shopping needs, it is important for brick and mortar businesses to marry their online and offline marketing campaigns. There are examples of traditional businesses doing a great job at this, but some seem to have missed the boat.
Frys Electronics is one of them. They have huge warehouse style stores from California to Georgia, and are a major player in the electronics sales business. My local Frys store advertises their sale items on the back of the sports page in my regional newspaper. Having missed this Sunday's paper, I looked online for my local store's specials. Instead of finding the specials on Frys website, I found them on frys-electronics-ads.com.
Loading...