Yahoo gathered a small group of bloggers, press and
others at Sauce in San Francisco tonight to announce the launch of
two new RSS products. They have integrated an RSS reader directly
into Yahoo Mail Beta, and are
expanding Alerts to include
RSS feeds.
These are significant new products, aimed squarely at new and
mainstream RSS users. The service is not live as of the time I am
posting this. I’ve added a screen shot picture from the live
demo.
Mail
Yahoo has deeply integrated RSS into the Yahoo Mail
beta experience. Directly below the email folders are “RSS
folders”. Clicking on the top folder show all posts in a “river of
news” format, meaning all posts for all subscribed feeds are listed
in the order they have appeared in feeds.
Each feed also has its own folder, allowing the user to read
feeds individually (more like bloglines).
A post from any feed is treated exactly like an email - any post
can be forwarded as an email or dragged into a folder and saved.
All of the great AJAX functionality already working in Yahoo’s Mail
beta works with the new RSS functionality as well.
Adding feeds is straightforward - include the feed URL or choose
from a number of popular feeds.