Although you may not agree with every decision George Lucas has made over the years, nobody can deny the guy has a pretty good idea how to run a successful marketing campaign. Hey, if selling toys hadn't been been part of the picture, we might have even seen a different ending to Return of the Jedi!

Lots of companies have tried to cash in on Lucas' money machine since the first Star Wars came out in 1977 by paying homage to the film and its characters in commercials, including a certain evil Sith lord who you wouldn't think would make the best pitchman. But it turns out he is!

Check out 11 of our favorite commercials featuring Darth Vader, and let us know which ones you think are the most memorable.

Spike

Darth uses the force to help improve his poor golf skills. Makes sense to us!

Energizer

If Vader only had a set of Energizer batteries, the whole Star Wars saga might have ended differently.

Orange

Turns out those Jedi mind tricks don't always work.

Target

Even Lord Vader is excited by the presence of Heidi Klum.

WWF

Darth takes a stand against global warming. (We guess he only want to conquer temperate planets.)

DirecTV (Spanish)

Vader and friends (if you can call them that) celebrate Christmas.

Pepsi

Darth doesn't like theater audiences making noise during the movie any more than the rest of us.

NES

This vintage ad for Nintendo's first Star Wars game shows the only way any of us will ever be able to defeat Lord Vader.

M&Ms

Starring Red, Yellow ... and Darth Vader

TomTom

I don't know about you, but I'd never tell Darth Vader to try breathing more quietly.

Hagoromo tuna

Strange ... somehow we always felt Darth would choose red meat over fish.