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Search vs non-search CPMs

source: http://blog.topix.net/archives/000097.html

clipped by chao Feb 28, 2006

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  • What that also means is that for the non-search page views for the quarter, all *124 billion* of them, Yahoo earned $500 million or so. Put simply, search pages earn $50 CPM while non-search pages for Yahoo earn an average of about $4 CPM site wide.

 

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