Here is the future of media:

1 - Microchunk it - Reduce the content to its simplest form. Thanks Umair.
2 - Free it - Put it out there without walls around it or strings on it. Thanks Stewart.
3 - Syndicate it - Let anyone take it and run with it.  Thanks Dave.
4 - Monetize it - Put the monetization and tracking systems into the microchunk. Thanks Feedburner.