Top Ten Search Engines list 2007

A leading Media Metrics company (Comscore) has just released statistics of the top ten search engines 2007. So what does the top ten search engines 2007 list mean to Web site developers, your internet marketing and SEO of your web sites ?

• Google is a clearly a dominant front runner with 62 percent of all searches.
• Yahoo is still holding a distant 2nd with 13 percent of the searches.
• The new Chinese search engine Baidu now accounts for over 5 percent of world wide searches.
• MSN now only represents 3 percent, recently slipping to 4th
• NHN Corporation (Korean Search Engine) is also rapidly gaining on MSN with 2.4 percent of the world wide searches.
• The remaining 5 of the top ten search engines combined only account for 6.6 percent of total searches .

Top Ten Search Engines and SEO

Considering that Google represents almost 2/3 of all world wide searches, it is clearly logical to focus most of your SEO strategies with this search engine. Furthermore, it has been my experience that a website that is well optimized for Google also tends to rank fairly high in Yahoo and MSN.

But should you also consider submitting to Baidu which now holds the number 3 spot out of the top ten search engines ? I did some research around the net and found that unless you have a Chinese language version of your website; it is not likely to draw much traffic to your site. However, considering that there are now more internet users in China than the US and that it takes only a minute it is probably worth the effort. Follow this search engine link to submit to the Baidu search engine.

As the thousands of other search engines combined only make up the remaining 17.6 percent of searches,I would suggest it’s not worth the effort to find and submit to them unless they are niche search engines specific to your industry.

Comscores Top Ten Search Engines 2007

Worldwide Search Top 10

December 2007

Total World Age 15+, Home and Work Locations*

Source: comScore qSearch 2.0

December (2007) Searches (MM)

Top Ten Search Engines in the World

Total Internet

66,221

100.0 %

Google41,345

62.4 %

Yahoo 8,505

12.8

Baidu.com 3,428

5.2

Microsoft Sites 1,940

2.9

NHN Corporation 1,572

2.4

EBay 1,428

2.2

Time Warner Network 1,062

1.6

Ask Network 728

1.1

Yandex 566

0.9

Alibaba.com Corporation 531

0.8