A landing page is any page that you direct traffic to. The goal of the landing page is to then get the visitor to take a desired action. That action could be to make a purchase, click an affiliate link or sign up to your mailing list. Should a landing page persuade a visitor to take the desired action, then that is called a conversion. The success of a landing page is measured by the conversions versus the impressions.



Landing pages are commonly used in Adwords marketing and affiliate marketing. You create adwords campaigns, write articles, start a blog and acquire backlinks for a url, that url being your landing page. All your marketing efforts strive to bring traffic (impressions) to your landing page. Then the landing page compels the visitor to take the desired action.