Have you ever gotten that message within Google Adwords ? Do you know what the end result for your keyword is?



It means your ad is not running. The good news is your are not getting impressions, so it is not harming your CTR. The bad news is you are not driving one drop of traffic to your website. What is the point of having an Adwords campaign if you aren't getting traffic?



You need do know how to fix the problem to start getting traffic.