Customer’s opinion is very important in market policy. It is clear that most of company’s workers will receive your complaint letter not with a smile on their faces but they will curse junior colleagues. But they must be objective, your complaint letter is not a reason for conflicts between company’s direction and junior workers, but your complaint letter can be used for improving of services and can make merchandize perfect, complaint letter must be very appreciated.



Outspoken Discontent



If you’re not satisfacted with service or goods, don’t be shy and write a complaint letter to the direction of the company. So, Customer should value the company according to their merits. Your outspoken discontent forces company to make their product better, in result, be more competitive and win more clients in tough market contest. Only improved service will continue bring money. In such a way your complaint letter regards company’s obligement for the simple reason that displeased consumer bring in a big revenue.



Gift to the Company



More clients are angry, faster they inform people around himself about his displeasure. If the company shows clients readiness to accept the complaint letter, it will only win. In order to prevent a stream of the negative information from public, the company should guarantee its consumers, that any, even the smallest problems cannot become huge public discontent.



Dissatisfied clients are people who give you an opportunity to learn about their problems so - to help them. As a result they will have all reasons to use your services or to get your goods again. As if they present a gift to the company under the name: " Chance to survive: Listen to me and make your business more successful".



Increasing Demand and Expansion of the Market



Some people do not have not enough of elementary politeness: making a complaint, they start to be nervous and can seem rough, aggressive or even silly. The maintenance workers should learn to focus their attention to the content of the complaint instead of its form.



If the company is capable to define desires and needs of the client, Customers as a rule, are ready to pay more for its goods. The company, in turn, can spend money for development of its production which is necessary to the consumer. In result the clients address the company again and in such a way they bring orders to the company and reduce company’s expense.



Better understanding of client’s needs can also lead to increasing demand and expansion of the market. The close attitude to client’s complaint allows the company to improve quality of production. Sometimes it is necessary to help clients as they do not always complaint directly to the company. Some people admit that they do not express their discontent as they are afraid to be not concerned with irritation