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In 1994 NBC began airing a New Age program called The Other Side that explored claims of the paranormal, various mysteries and miracles, and assorted "weird" things. I appeared numerous times as the token skeptic -- the "other side" of The Other Side, if you will. On most talk shows, a "balanced" program is a half-dozen to a dozen believers and one lone skeptic as the voice of reason or opposition. The Other Side was no different, even though the executive producer, many of the program producers, and even the host were skeptical of most of the beliefs they were covering. I did one program on werewolves for which they flew in a fellow from England. He actually looked a little like what you see in werewolf movies -- big bushy sideburns and rather pointy ears -- but when I talked to him, I found that he did not actually remember becoming a werewolf. He recalled the experience under hypnosis. In my opinion, his was a case of false memory, either planted by the hypnotist or fantasized by the man.

Another program was on astrology. The producers brought in a serious, professional astrologer from India who explained how it worked using charts and maps with all the jargon. But, because he was so serious, they ended up featuring a Hollywood astrologer who made all sorts of predictions about the lives of movie stars. He also did some readings for members of the audience. One young lady was told that she was having problems staying in long-term relationships with men. During the break, she told me that she was fourteen years old and was there with her high-school class to see how television programs were produced.

In my opinion, most believers in miracles, monsters, and mysteries are not hoaxers, flimflam artists, or lunatics. Most are normal people whose normal thinking has gone wrong in some way.� I would like to ... [look] at twenty-five fallacies of thinking that can lead anyone to believe weird things. I have grouped them in four categories, listing specific fallacies and problems in each. But as an affirmation that thinking can go right, I begin with what I call Hume's Maxim and close with what I call Spinoza's Dictum.

Hume's Maxim

Skeptics owe a lot to the Scottish philosopher David Hume (1711-1776), whose An Enquiry Concerning Human Understanding is a classic in skeptical analysis. The work was first published anonymously in London in 1739 as A Treatise of Human Nature. In Hume's words, it "fell dead-born from the press, without reaching such distinction as even to excite a murmur among the zealots." Hume blamed his own writing style and reworked the manuscript into An Abstract of a Treatise of Human Nature, published in 1740, and then into Philosophical Essays Concerning the Human Understanding, published in 1748. The work still garnered no recognition, so in 1758 he brought out the final version, under the title An Enquiry Concerning Human Understanding, which today we regard as his greatest philosophical work.

Hume distinguished between "antecedent skepticism," such as René Descartes' method of doubting everything that has no "antecedent" infallible criterion for belief; and "consequent skepticism," the method Hume employed, which recognizes the "consequences" of our fallible senses but corrects them through reason: "A wise man proportions his belief to the evidence." Better words could not be found for a skeptical motto.

Even more important is Hume's foolproof, when-all-else-fails analysis of miraculous claims. For when one is confronted by a true believer whose apparently supernatural or paranormal claim has no immediately apparent natural explanation, Hume provides an argument that he thought so important that he placed his own words in quotes and called them a maxim:

The plain consequence is (and it is a general maxim worthy of our attention), "That no testimony is sufficient to establish a miracle, unless the testimony be of such a kind, that its falsehood would be more miraculous than the fact which it endeavors to establish."

When anyone tells me that he saw a dead man restored to life, I immediately consider with myself whether it be more probable, that this person should either deceive or be deceived, or that the fact, which he relates, should really have happened. I weigh the one miracle against the other, and according to the superiority, which I discover, I pronounce my decision, and always reject the greater miracle. If the falsehood of his testimony would be more miraculous than the event which he relates; then, and not till then, can he pretend to command my belief or opinion.([1758] 1952, p. 491)

Problems in Scientific Thinking

1. Theory Influences Observations

About the human quest to understand the physical world, physicist and Nobel laureate Werner Heisenberg concluded, "What we observe is not nature itself but nature exposed to our method of questioning." In quantum mechanics, this notion has been formalized as the "Copenhagen interpretation" of quantum action: "a probability function does not prescribe a certain event but describes a continuum of possible events until a measurement interferes with the isolation of the system and a single event is actualized" (in Weaver 1987, p. 412). The Copenhagen interpretation eliminates the one-to-one correlation between theory and reality. The theory in part constructs the reality. Reality exists independent of the observer, of course, but our perceptions of reality are influenced by the theories framing our examination of it. Thus, philosophers call science theory laden.

That theory shapes perceptions of reality is true not only for quantum physics but also for all observations of the world. When Columbus arrived in the New World, he had a theory that he was in Asia and proceeded to perceive the New World as such. Cinnamon was a valuable Asian spice, and the first New World shrub that smelled like cinnamon was declared to be it. When he encountered the aromatic gumbo-limbo tree of the West Indies, Columbus concluded it was an Asian species similar to the mastic tree of the Mediterranean. A New World nut was matched with Marco Polo's description of a coconut. Columbus's surgeon even declared, based on some Caribbean roots his men uncovered, that he had found Chinese rhubarb. A theory of Asia produced observations of Asia, even though Columbus was half a world away. Such is the power of theory.

2. The Observer Changes the Observed

Physicist John Archibald Wheeler "Even to observe so minuscule an object as an electron, [a physicist] must shatter the glass. He must reach in. He must install his chosen measuring equipment.� Moreover, the measurement changes the state of the electron. The universe will never afterward be the same" (in Weaver 1987, p. 427). In other words, the act of studying an event can change it. Social scientists often encounter this phenomenon. Anthropologists know that when they study a tribe, the behavior of the members may be altered by the fact they are being observed by an outsider. Subjects in a psychology experiment may alter their behavior if they know what experimental hypotheses are being tested. This is why psychologists use blind and double-blind controls. Lack of such controls is often found in tests of paranormal powers and is one of the classic ways that thinking goes wrong in the pseudosciences. Science tries to minimize and acknowledge the effects of the observation on the behavior of the observed; pseudoscience does not.

3. Equipment Constructs Results

The equipment used in an experiment often determines the results. The size of our telescopes, for example, has shaped and reshaped our theories about the size of the universe. In the twentieth century, Edwin Hubble's 60- and 100-inch telescopes on Mt. Wilson in southern California for the first time provided enough seeing power for astronomers to distinguish individual stars in other galaxies, thus proving that those fuzzy objects called nebulas that we thought were in our own galaxy were actually separate galaxies. In the nineteenth century, craniometry defined intelligence as brain size and instruments were designed that measured it as such; today intelligence is defined by facility with certain developmental tasks and is measured by another instrument, the IQ test. Sir Arthur Stanley Eddington illustrated the problem with this clever analogy:

Let us suppose that an ichthyologist is exploring the life of the ocean. He casts a net into the water and brings up a fishy assortment. Surveying his catch, he proceeds in the usual manner of a scientist to systematize what it reveals. He arrives at two generalizations:

(1) No sea-creature is less than two inches long.

(2) All sea-creatures have gills.

In applying this analogy, the catch stands for the body of knowledge which constitutes physical science, and the net for the sensory and intellectual equipment which we use in obtaining it. The casting of the net corresponds to observations.

An onlooker may object that the first generalization is wrong. "There are plenty of sea-creatures under two inches long, only your net is not adapted to catch them." The ichthyologist dismisses this objection contemptuously. "Anything uncatchable by my net is ipso facto outside the scope of ichthyological knowledge, and is not part of the kingdom of fishes which has been defined as the theme of ichthyological knowledge. In short, what my net can't catch isn't fish." (1958, p. 16)

Likewise, what my telescope can't see isn't there, and what my test can't measure isn't intelligence. Obviously, galaxies and intelligence exist, but how we measure and understand them is highly influenced by our equipment.

Problems in Pseudoscientific Thinking

4. Anecdotes Do Not Make a Science

Anecdotes -- stories recounted in support of a claim -- do not make a science. Without corroborative evidence from other sources, or physical proof of some sort, ten anecdotes are no better than one, and a hundred anecdotes are no better than ten. Anecdotes are told by fallible human storytellers. Farmer Bob in Puckerbrush, Kansas, may be an honest, church-going, family man not obviously subject to delusions, but we need physical evidence of an alien spacecraft or alien bodies, not just a story about landings and abductions at 3:00 A.M. on a deserted country road. Likewise with many medical claims. Stories about how your Aunt Mary's cancer was cured by watching Marx Brothers movies or taking a liver extract from castrated chickens are meaningless. The cancer might have gone into remission on its own, which some cancers do; or it might have been misdiagnosed; or, or, or.� What we need are controlled experiments, not anecdotes. We need 100 subjects with cancer, all properly diagnosed and matched. Then we need 25 of the subjects to watch Marx Brothers movies, 25 to watch Alfred Hitchcock movies, 25 to watch the news, and 25 to watch nothing. Then we need to deduct the average rate of remission for this type of cancer and then analyze the data for statistically significant differences between the groups. If there are statistically significant differences, we better get confirmation from other scientists who have conducted their own experiments separate from ours before we hold a press conference to announce the cure for cancer.

5. Scientific Language Does Not Make a Science

Dressing up a belief system in the trappings of science by using scientific language and jargon, as in "creation-science," means nothing without evidence, experimental testing, and corroboration. Because science has such a powerful mystique in our society, those who wish to gain respectability but do not have evidence try to do an end run around the missing evidence by looking and sounding "scientific." Here is a classic example from a New Age column in the Santa Monica News: "This planet has been slumbering for eons and with the inception of higher energy frequencies is about to awaken in terms of consciousness and spirituality. Masters of limitation and masters of divination use the same creative force to manifest their realities, however, one moves in a downward spiral and the latter moves in an upward spiral, each increasing the resonant vibration inherent in them." How's that again? I have no idea what this means, but it has the language components of a physics experiment: "higher energy frequencies," "downward and upward spirals," and "resonant vibration." Yet these phrases mean nothing because they have no precise and operational definitions. How do you measure a planet's higher energy frequencies or the resonant vibration of masters of divination? For that matter, what is a master of divination?

6. Bold Statements Do Not Make Claims True

Something is probably pseudoscientific if enormous claims are made for its power and veracity but supportive evidence is scarce as hen's teeth. L. Ron Hubbard, for example, opens his Dianetics: The Modern Science of Mental Health, with this statement: "The creation of Dianetics is a milestone for man comparable to his discovery of fire and superior to his invention of the wheel and arch" (in Gardner 1952, p. 263). Sexual energy guru Wilhelm Reich called his theory of Orgonomy "a revolution in biology and psychology comparable to the Copernican Revolution" (in Gardner 1952, p. 259). I have a thick file of papers and letters from obscure authors filled with such outlandish claims (I call it the "Theories of Everything" file). Scientists sometimes make this mistake, too, as we saw at 1:00 P.M., on March 23, 1989, when Stanley Pons and Martin Fleischmann held a press conference to announce to the world that they had made cold nuclear fusion work. Gary Taubes's excellent book about the cold fusion debacle, appropriately named Bad Science (1993), thoroughly examines the implications of this incident. Maybe fifty years of physics will be proved wrong by one experiment, but don't throw out your furnace until that experiment has been replicated. The moral is that the more extraordinary the claim, the more extraordinarily well-tested the evidence must be.

7. Heresy Does Not Equal Correctness

They laughed at Copernicus. They laughed at the Wright brothers. Yes, well, they laughed at the Marx brothers. Being laughed at does not mean you are right. Wilhelm Reich compared himself to Peer Gynt, the unconventional genius out of step with society, and misunderstood and ridiculed as a heretic until proven right: "Whatever you have done to me or will do to me in the future, whether you glorify me as a genius or put me in a mental institution, whether you adore me as your savior or hang me as a spy, sooner or later necessity will force you to comprehend that I have discovered the laws of the living" (in Gardner 1952, p. 259). Reprinted in the January-February 1996 issue of the Journal of Historical Review, the organ of Holocaust denial, is a famous quote from the nineteenth-century German philosopher Arthur Schopenhauer, which is quoted often by those on the margins: "All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident." But "all truth" does not pass through these stages. Lots of true ideas are accepted without ridicule or opposition, violent or otherwise. Einstein's theory of relativity was largely ignored until 1919, when experimental evidence proved him right. He was not ridiculed, and no one violently opposed his ideas. The Schopenhauer quote is just a rationalization, a fancy way for those who are ridiculed or violently opposed to say, "See, I must be right." Not so.

History is replete with tales of the lone scientist working in spite of his peers and flying in the face of the doctrines of his or her own field of study. Most of them turned out to be wrong and we do not remember their names. For every Galileo shown the instruments of torture for advocating a scientific truth, there are a thousand (or ten thousand) unknowns whose "truths" never pass muster with other scientists. The scientific community cannot be expected to test every fantastic claim that comes along, especially when so many are logically inconsistent. If you want to do science, you have to learn to play the game of science. This involves getting to know the scientists in your field, exchanging data and ideas with colleagues informally, and formally presenting results in conference papers, peer-reviewed journals, books, and the like.

8. Burden of Proof

Who has to prove what to whom? The person making the extraordinary claim has the burden of proving to the experts and to the community at large that his or her belief has more validity than the one almost everyone else accepts. You have to lobby for your opinion to be heard. Then you have to marshal experts on your side so you can convince the majority to support your claim over the one that they have always supported. Finally, when you are in the majority, the burden of proof switches to the outsider who wants to challenge you with his or her unusual claim. Evolutionists had the burden of proof for half a century after Darwin, but now the burden of proof is on creationists. It is up to creationists to show why the theory of evolution is wrong and why creationism is right, and it is not up to evolutionists to defend evolution. The burden of proof is on the Holocaust deniers to prove the Holocaust did not happen, not on Holocaust historians to prove that it did. The rationale for this is that mountains of evidence prove that both evolution and the Holocaust are facts. In other words, it is not enough to have evidence. You must convince others of the validity of your evidence. And when you are an outsider this is the price you pay, regardless of whether you are right or wrong.

9. Rumors Do Not Equal Reality

Rumors begin with "I read somewhere that ... " or "I heard from someone that.�" Before long the rumor becomes reality, as "I know that�" passes from person to person. Rumors may be true, of course, but usually they are not. They do make for great tales, however. There is the "true story" of the escaped maniac with a prosthetic hook who haunts the lover's lanes of America. There is the legend of "The Vanishing Hitchhiker," in which a driver picks up a hitchhiker who vanishes from his car along with his jacket; locals then tell the driver that his hitchhiking woman had died that same day the year before, and eventually he discovers his jacket on her grave. Such stories spread fast and never die.

Caltech historian of science Dan Kevles once told a story he suspected was apocryphal at a dinner party. Two students did not get back from a ski trip in time to take their final exam because the activities of the previous day had extended well into the night. They told their professor that they had gotten a flat tire, so he gave them a makeup final the next day. Placing the students in separate rooms, he asked them just two questions: (1) "For 5 points, what is the chemical formula for water?" (2) "For 95 points, which tire?" Two of the dinner guests had heard a vaguely similar story. The next day I repeated the story to my students and before I got to the punch line, three of them simultaneously blurted out, "Which tire?" Urban legends and persistent rumors are ubiquitous. Here are a few:

The secret ingredient in Dr. Pepper is prune juice.

A woman accidentally killed her poodle by drying it in a microwave oven.

Paul McCartney died and was replaced by a look-alike.

Giant alligators live in the sewers of New York City.

The moon landing was faked and filmed in a Hollywood studio.

George Washington had wooden teeth.

The number of stars inside the "P" on Playboy magazine's cover indicates how many times publisher Hugh Hefner had sex with the centerfold.

A flying saucer crashed in New Mexico and the bodies of the extraterrestrials are being kept by the Air Force in a secret warehouse.

How many have you heard � and believed? None of them are true.

10. Unexplained Is Not Inexplicable

Many people are overconfident enough to think that if they cannot explain something, it must be inexplicable and therefore a true mystery of the paranormal. An amateur archeologist declares that because he cannot figure out how the pyramids were built, they must have been constructed by space aliens. Even those who are more reasonable at least think that if the experts cannot explain something, it must be inexplicable. Feats such as the bending of spoons, firewalking, or mental telepathy are often thought to be of a paranormal or mystical nature because most people cannot explain them. When they are explained, most people respond, "Yes, of course" or "That's obvious once you see it." Firewalking is a case in point. People speculate endlessly about supernatural powers over pain and heat, or mysterious brain chemicals that block the pain and prevent burning. The simple explanation is that the capacity of light and fluffy coals to contain heat is very low, and the conductivity of heat from the light and fluffy coals to your feet is very poor. As long as you don't stand around on the coals, you will not get burned. (Think of a cake in a 450°F oven. The air, the cake, and the pan are all at 450°F, but only the metal pan will burn your hand. It has a high heat capacity and high conductivity, while air and cake are light and fluffy and have a low heat capacity and low conductivity.) This is why magicians do not tell their secrets. Most of their tricks are extremely simple and knowing the secret takes the magic out of the trick.

There are many genuine unsolved mysteries in the universe and it is okay to say, "We do not yet know but someday perhaps we will." The problem is that most of us find it more comforting to have certainty, even if it is premature, than to live with unsolved or unexplained mysteries.

11. Failures Are Rationalized

In science, the value of negative findings -- failures -- cannot be overemphasized. Usually they are not wanted, and often they are not published. But most of the time failures are how we get closer to truth. Honest scientists will readily admit their errors, but all scientists are kept in line by the fact that their fellow scientists will publicize any attempt to fudge. Not pseudoscientists. They ignore or rationalize failures, especially when exposed. If they are actually caught cheating -- not a frequent occurrence -- they claim that their powers usually work but not always, so when pressured to perform on television or in a laboratory, they sometimes resort to cheating. If they simply fail to perform, they have ready any number of creative explanations: too many controls in an experiment cause negative results; the powers do not work in the presence of skeptics; the powers do not work in the presence of electrical equipment; the powers come and go, and this is one of those times they went. Finally, they claim that if skeptics cannot explain everything, then there must be something paranormal; they fall back on the unexplained is not inexplicable fallacy.

12. After-the-Fact Reasoning

Also known as "post hoc, ergo propter hoc," literally "after this, therefore because of this." At its basest level, it is a form of superstition. The baseball player does not shave and hits two home runs. The gambler wears his lucky shoes because he has won wearing them in the past. More subtly, scientific studies can fall prey to this fallacy. In 1993 a study found that breast-fed children have higher IQ scores. There was much clamor over what ingredient in mother's milk increased intelligence. Mothers who bottle-fed their babies were made to feel guilty. But soon researchers began to wonder whether breast-fed babies are attended to differently. Maybe nursing mothers spend more time with their babies and motherly vigilance was the cause behind the differences in IQ. As Hume taught us, the fact that two events follow each other in sequence does not mean they are connected causally. Correlation does not mean causation.

13. Coincidence

In the paranormal world, coincidences are often seen as deeply significant. "Synchronicity" is invoked, as if some mysterious force were at work behind the scenes. But I see synchronicity as nothing more than a type of contingency -- a conjuncture of two or more events without apparent design. When the connection is made in a manner that seems impossible according to our intuition of the laws of probability, we have a tendency to think something mysterious is at work.

But most people have a very poor understanding of the laws of probability. A gambler will win six in a row and then think he is either "on a hot streak" or "due to lose." Two people in a room of thirty people discover that they have the same birthday and conclude that something mysterious is at work. You go to the phone to call your friend Bob. The phone rings and it is Bob. You think, "Wow, what are the chances; This could not have been a mere coincidence. Maybe Bob and I are communicating telepathically." In fact, none of these coincidences are coincidences under the rules of probability. The gambler has predicted both possible outcomes, a fairly safe bet! The probability that two people in a room of thirty people will have the same birthday is 71 percent. And you have forgotten how many times Bob did not call under such circumstances, or someone else called, or Bob called but you were not thinking of him, and so on. As the behavioral psychologist B. F. Skinner proved in the laboratory, the human mind seeks relationships between events and often finds them even when they are not present. Slot-machines are based on Skinnerian principles of intermittent reinforcement. The dumb human, like the dumb rat, only needs an occasional payoff to keep pulling the handle. The mind will do the rest.

14. Representativeness

As Aristotle said, "The sum of the coincidences equals certainty." We forget most of the insignificant coincidences and remember the meaningful ones. Our tendency to remember hits and ignore misses is the bread and butter of the psychics, prophets, and soothsayers who make hundreds of predictions each January 1. First they increase the probability of a hit by predicting mostly generalized sure bets like "There will be a major earthquake in southern California" or "I see trouble for the Royal Family." Then, next January, they publish their hits and ignore the misses, and hope no one bothers to keep track.

We must always remember the larger context in which a seemingly unusual event occurs, and we must always analyze unusual events for their representativeness of their class of phenomena. In the case of the "Bermuda Triangle," an area of the Atlantic Ocean where ships and planes "mysteriously" disappear, there is the assumption that something strange or alien is at work. But we must consider how representative such events are in that area. Far more shipping lanes run through the Bermuda Triangle than its surrounding areas, so accidents and mishaps and disappearances are more likely to happen in the area. As it turns out, the accident rate is actually lower in the Bermuda Triangle than in surrounding areas. Perhaps this area should be called the "Non-Bermuda Triangle." (See Kusche 1975 for a full explanation of this solved mystery.) Similarly, in investigating haunted houses, we must have a baseline measurement of noises, creaks, and other events before we can say that an occurrence is unusual (and therefore mysterious). I used to hear rapping sounds in the walls of my house. Ghosts? Nope. Bad plumbing. I occasionally hear scratching sounds in my basement. Poltergeists? Nope. Rats. One would be well-advised to first thoroughly understand the probable worldly explanation before turning to other-worldly ones.

Logical Problems in Thinking

15. Emotive Words and False Analogies

Emotive words are used to provoke emotion and sometimes to obscure rationality. They can be positive emotive words -- motherhood, America, integrity, honesty. Or they can be negative -- rape, cancer, evil, communist. Likewise, metaphors and analogies can cloud thinking with emotion or steer us onto a side path. A pundit talks about inflation as "the cancer of society" or industry "raping the environment." In his 1992 Democratic nomination speech, Al Gore constructed an elaborate analogy between the story of his sick son and America as a sick country. Just as his son, hovering on the brink of death, was nursed back to health by his father and family, America, hovering on the brink of death after twelve years of Reagan and Bush, was to be nurtured back to health under the new administration. Like anecdotes, analogies and metaphors do not constitute proof. They are merely tools of rhetoric.

16. Ad Ignorantiam

This is an appeal to ignorance of lack of knowledge and is related to the burden of proof and unexplained is not inexplicable fallacies, where someone argues that if you cannot disprove a claim it must be true. For example, if you cannot prove that there isn't any psychic power, then there must be. The absurdity of this argument comes into focus if one argues that if you cannot prove that Santa Claus does not exist, then he must exist. You can argue the opposite in a similar manner. If you cannot prove Santa Claus exists, then he must not exist. In science, belief should come from positive evidence in support of a claim, not lack of evidence for or against a claim.

17. Ad Hominem and Tu Quoque

Literally "to the man" and "you also," these fallacies redirect the focus from thinking about the idea to thinking about the person holding the idea. The goal of an ad hominem attack is to discredit the claimant in hopes that it will discredit the claim. Calling someone an atheist, a communist, a child abuser, or a neo-Nazi does not in any way disprove that person's statement. It might be helpful to know whether someone is of a particular religion or holds a particular ideology, in case this has in some way biased the research, but refuting claims must be done directly, not indirectly. If Holocaust deniers, for example, are neo-Nazis or anti-Semites, this would certainly guide their choice of which historical events to emphasize or ignore. But if they are making the claim, for example, that Hitler did not have a master plan for the extermination of European Jewry, the response "Oh, he is saying that because he is a neo-Nazi" does not refute the argument. Whether Hitler had a master plan or not is a question that can be settled historically. Similarly for tu quoque. If someone accuses you of cheating on your taxes, the answer "Well, so do you" is no proof one way or the other.

18. Hasty Generalization

In logic, the hasty generalization is a form of improper induction. In life, it is called prejudice. In either case, conclusions are drawn before the facts warrant it. Perhaps because our brains evolved to be constantly on the lookout for connections between events and causes, this fallacy is one of the most common of all. A couple of bad teachers mean a bad school. A few bad cars mean that brand of automobile is unreliable. A handful of members of a group are used to judge the entire group. In science, we must carefully gather as much information as possible before announcing our conclusions.

19. Overreliance on Authorities

We tend to rely heavily on authorities in our culture, especially if the authority is considered to be highly intelligent. The IQ score has acquired nearly mystical proportions in the last half century, but I have noticed that belief in the paranormal is not uncommon among Mensa members (the high-IQ club for those in the top 2 percent of the population); some even argue that their "Psi-Q" is also superior. Magician James Randi is fond of lampooning authorities with Ph.D.s -- once they are granted the degree, he says, they find it almost impossible to say two things: "I don't know" and "I was wrong." Authorities, by virtue of their expertise in a field, may have a better chance of being right in that field, but correctness is certainly not guaranteed, and their expertise does not necessarily qualify them to draw conclusions in other areas.

In other words, who is making the claim makes a difference. If it is a Nobel laureate, we take note because he or she has been right in a big way before. If it is a discredited scam artist, we give a loud guffaw because he or she has been wrong in a big way before. While expertise is useful for separating the wheat from the chaff, it is dangerous in that we might either (1) accept a wrong idea just because it was supported by someone we respect (false positive) or (2) reject a right idea just because it was supported by someone we disrespect (false negative). How do you avoid such errors? Examine the evidence.

20. Either-Or

Also known as the fallacy of negation or the false dilemma, this is the tendency to dichotomize the world so that if you discredit one position, the observer is forced to accept the other. This is a favorite tactic of creationists, who claim that life either was divinely created or evolved. Then they spend the majority of their time discrediting the theory of evolution so that they can argue that since evolution is wrong, creationism must be right. But it is not enough to point out weaknesses in a theory. If your theory is indeed superior, it must explain both the "normal" data explained by the old theory and the "anomalous" data not explained by the old theory. A new theory needs evidence in favor of it, not just against the opposition.

21. Circular Reasoning

Also known as the fallacy of redundancy, begging the question, or tautology, this is when the conclusion or claim is merely a restatement of one of the premises. Christian apologetics is filled with tautologies: Is there a God? Yes. How do you know? Because the Bible says so. How do you know the Bible is correct? Because it was inspired by God. In other words, God is because God is. Science also has its share of redundancies: What is gravity? The tendency for objects to be attracted to one another: Why are objects attracted to one another? Gravity. In other words, gravity is because gravity is. (In fact, some of Newton's contemporaries rejected his theory of gravity as being an unscientific throwback to medieval occult thinking.) Obviously, a tautological operational definition can still be useful. Yet, difficult as it is, we must try to construct operational definitions that can be tested, falsified, and refuted.

22. Reductio ad Absurdum and the Slippery Slope

Reductio ad absurdum is the refutation of an argument by carrying the argument to its logical end and so reducing it to an absurd conclusion. Surely, if an argument's consequences are absurd, it must be false. This is not necessarily so, though sometimes pushing an argument to its limits is a useful exercise in critical thinking; often this is a way to discover whether a claim has validity, especially if an experiment testing the actual reduction can be run. Similarly, the slippery slope fallacy involves constructing a scenario in which one thing leads ultimately to an end so extreme that the first step should never be taken. For example: Eating Ben & Jerry's ice cream will cause you to put on weight. Putting on weight will make you overweight. Soon you will weigh 350 pounds and die of heart disease. Eating Ben & Jerry's ice cream leads to death. Don't even try it. Certainly eating a scoop of Ben & Jerry's ice cream may contribute to obesity, which could possibly, in very rare cases, cause death. But the consequence does not necessarily follow from the premise.

Psychological Problems in Thinking

23. Effort Inadequacies and the Need for Certainty, Control, and Simplicity

Most of us, most of the time, want certainty, want to control our environment, and want nice, neat simple explanations. All this may have some evolutionary basis, but in a multifarious society with complex problems, these characteristics can radically oversimplify reality and interfere with critical thinking and problem solving. For example, I believe that paranormal beliefs and pseudoscientific claims flourish in market economies in part because of the uncertainty of the marketplace. According to James Randi, after communism collapsed in Russia there was a significant increase in such belief. Not only are the people now freer to try to swindle each other with scams and rackets but many truly believe they have discovered something concrete and significant about the nature of the world. Capitalism is a lot less stable a social structure than communism. Such uncertainties lead the mind to look for explanations for the vagaries and contingencies of the market (and life in general), and the mind often takes a turn toward the supernatural and paranormal.

Scientific and critical thinking does not come naturally. It takes training, experience, and effort, as Alfred Mander explained in his Logic for the Millions: "Thinking is skilled work. It is not true that we are naturally endowed with the ability to think clearly and logically -- without learning how, or without practicing. People with untrained minds should no more expect to think clearly and logically than people who have never learned and never practiced can expect to find themselves good carpenters, golfers, bridge players, or pianists" (1947, p. vii). We must always work to suppress our need to be absolutely certain and in total control and our tendency to seek the simple and effortless solution to a problem. Now and then the solutions may be simple, but usually they are not.

24. Problem-Solving Inadequacies

All critical and scientific thinking is, in a fashion, problem solving. There are numerous psychological disruptions that cause inadequacies in problem solving. Psychologist Barry Singer has demonstrated that when given the task of selecting the right answer to a problem after being told whether particular guesses are right or wrong, people:

A. Immediately form a hypothesis and look only for examples to confirm it.

B. Do not seek evidence to disprove the hypothesis.

C. Are very slow to change the hypothesis even when it is obviously wrong.

D. If the information is too complex, adopt overly-simple hypotheses or strategies for solutions.

E. If there is no solution, if the problem is a trick and "right" and "wrong" is given at random, form hypotheses about coincidental relationships they observed. Causality is always found. (Singer and Abell 1981, p. 18)

If this is the case with humans in general, then we all must make the effort to overcome these inadequacies in solving the problems of science and of life.

25. Ideological Immunity, or the Planck Problem

In day-to-day life, as in science, we all resist fundamental paradigm change. Social scientist Jay Stuart Snelson calls this resistance an ideological immune system: "educated, intelligent, and successful adults rarely change their most fundamental presuppositions" (1993, p. 54). According to Snelson, the more knowledge individuals have accumulated, and the more well-founded their theories have become (and remember, we all tend to look for and remember confirmatory evidence, not counterevidence), the greater the confidence in their ideologies. The consequence of this, however, is that we build up an "immunity" against new ideas that do not corroborate previous ones. Historians of science call this the Planck Problem, after physicist Max Planck, who made this observation on what must happen for innovation to occur in science: "An important scientific innovation rarely makes its way by gradually winning over and converting its opponents: it rarely happens that Saul becomes Paul. What does happen is that its opponents gradually die out and that the growing generation is familiarized with the idea from the beginning" (1936, p. 97).

Psychologist David Perkins conducted an interesting correlational study in which he found a strong positive correlation between intelligence (measured by a standard IQ test) and the ability to give reasons for taking a point of view and defending that position; he also found a strong negative correlation between intelligence and the ability to consider other alternatives. That is, the higher the IQ, the greater the potential for ideological immunity. Ideological immunity is built into the scientific enterprise, where it functions as a filter against potentially overwhelming novelty. As historian of science I. B. Cohen explained, "New and revolutionary systems of science tend to be resisted rather than welcomed with open arms, because every successful scientist has a vested intellectual, social, and even financial interest in maintaining the status quo. If every revolutionary new idea were welcomed with open arms, utter chaos would be the result" (1985, p. 35).

In the end, history rewards those who are "right" (at least provisionally). Change does occur. In astronomy, the Ptolemaic geocentric universe was slowly displaced by Copernicus's heliocentric system. In geology, George Cuvier's catastrophism was gradually wedged out by the more soundly supported uniformitarianism of James Hutton and Charles Lyell. In biology, Darwin's evolution theory superseded creationist belief in the immutability of species. In Earth history, Alfred Wegener's idea of continental drift took nearly a half century to overcome the received dogma of fixed and stable continents. Ideological immunity can be overcome in science and in daily life, but it takes time and corroboration.

Spinoza's Dictum

Skeptics have the very human tendency to relish debunking what we already believe to be nonsense. It is fun to recognize other people's fallacious reasoning, but that's not the whole point. As skeptics and critical thinkers, we must move beyond our emotional responses because by understanding how others have gone wrong and how science is subject to social control and cultural influences, we can improve our understanding of how the world works. It is for this reason that it is so important for us to understand the history of both science and pseudoscience. If we see the larger picture of how these movements evolve and figure out how their thinking went wrong, we won't make the same mistakes. The seventeenth-century Dutch philosopher Baruch Spinoza said it best: "I have made a ceaseless effort not to ridicule, not to bewail, not to scorn human actions, but to understand them."

The Universe as a Hologram by Michael Talbot  Does Objective Reality Exist, or is the Universe a Phantasm? In 1982 a remarkable event took place. At the University of Paris a research team led by physicist  Alain Aspect performed what may turn out to be one of the most important experiments of the 20th century. You did not hear about it on the evening news. In fact, unless you are in the habit of reading scientific journals you probably have never even heard Aspect's name, though there are some who believe his discovery may change the face of science. Aspect and his team discovered that under certain circumstances subatomic particles such as electrons are able to instantaneously communicate with each other regardless of the distance separating them. It doesn't matter whether they are 10 feet or 10 billion miles apart. Somehow each particle always seems to know what the other is doing. The problem with this feat is that it violates Einstein's long-held tenet that no communication can travel faster than the speed of light. Since traveling faster than the speed of light is tantamount to breaking the time barrier, this daunting prospect has caused some physicists to try to come up with elaborate ways to explain away Aspect's findings. But it has inspired others to offer even more radical explanations. University of London physicist David Bohm , for example, believes Aspect's findings imply that objective reality does not exist, that despite its apparent solidity the universe is at heart a phantasm, a gigantic and splendidly detailed hologram. To understand why Bohm makes this startling assertion, one must first understand a little about holograms. A hologram is a three- dimensional photograph made with the aid of a laser. To make a hologram, the object to be photographed is first bathed in the light of a laser beam. Then a second laser beam is bounced off the reflected light of the first and the resulting interference pattern (the area where the two laser beams commingle) is captured on film. When the film is developed, it looks like a meaningless swirl of light and dark lines. But as soon as the developed film is illuminated by another laser beam, a three-dimensional image of the original object appears. The three-dimensionality of such images is not the only remarkable characteristic of holograms. If a hologram of a rose is cut in half and then illuminated by a laser, each half will still be found to contain the entire image of the rose. Indeed, even if the halves are divided again, each snippet of film will always be found to contain a smaller but intact version of the original image. Unlike normal photographs, every part of a hologram contains all the information possessed by the whole. The "whole in every part" nature of a hologram provides us with an entirely new way of understanding organization and order. For most of its history, Western science has labored under the bias that the best way to understand a physical phenomenon, whether a frog or an atom, is to dissect it and study its respective parts. A hologram teaches us that some things in the universe may not lend themselves to this approach. If we try to take apart something constructed holographically, we will not get the pieces of which it is made, we will only get smaller wholes. This insight suggested to Bohm another way of understanding Aspect's discovery. Bohm believes the reason subatomic particles are able to remain in contact with one another regardless of the distance separating them is not because they are sending some sort of mysterious signal back and forth, but because their separateness is an illusion. He argues that at some deeper level of reality such particles are not individual entities, but are actually extensions of the same fundamental something. To enable people to better visualize what he means, Bohm offers the following illustration. Imagine an aquarium containing a fish. Imagine also that you are unable to see the aquarium directly and your knowledge about it and what it contains comes from two television cameras, one directed at the aquarium's front and the other directed at its side. As you stare at the two television monitors, you might assume that the fish on each of the screens are separate entities. After all, because the cameras are set at different angles, each of the images will be slightly different. But as you continue to watch the two fish, you will eventually become aware that there is a certain relationship between them. When one turns, the other also makes a slightly different but corresponding turn; when one faces the front, the other always faces toward the side. If you remain unaware of the full scope of the situation, you might even conclude that the fish must be instantaneously communicating with one another, but this is clearly not the case. This, says Bohm, is precisely what is going on between the subatomic particles in Aspect's experiment. According to Bohm, the apparent faster-than-light connection between subatomic particles is really telling us that there is a deeper level of reality we are not privy to, a more complex dimension beyond our own that is analogous to the aquarium. And, he adds, we view objects such as subatomic particles as separate from one another because we are seeing only a portion of their reality. Such particles are not separate "parts", but facets of a deeper and more underlying unity that is ultimately as holographic and indivisible as the previously mentioned rose. And since everything in physical reality is comprised of these "eidolons", the universe is itself a projection, a hologram. In addition to its phantomlike nature, such a universe would possess other rather startling features. If the apparent separateness of subatomic particles is illusory, it means that at a deeper level of reality all things in the universe are infinitely interconnected.The electrons in a carbon atom in the human brain are connected to the subatomic particles that comprise every salmon that swims, every heart that beats, and every star that shimmers in the sky. Everything interpenetrates everything, and although human nature may seek to categorize and pigeonhole and subdivide, the various phenomena of the universe, all apportionments are of necessity artificial and all of nature is ultimately a seamless web. In a holographic universe, even time and space could no longer be viewed as fundamentals. Because concepts such as location break down in a universe in which nothing is truly separate from anything else, time and three-dimensional space, like the images of the fish on the TV monitors, would also have to be viewed as projections of this deeper order. At its deeper level reality is a sort of superhologram in which the past, present, and future all exist simultaneously. This suggests that given the proper tools it might even be possible to someday reach into the superholographic level of reality and pluck out scenes from the long-forgotten past. What else the superhologram contains is an open-ended question. Allowing, for the sake of argument, that the superhologram is the matrix that has given birth to everything in our universe, at the very least it contains every subatomic particle that has been or will be -- every configuration of matter and energy that is possible, from snowflakes to quasars, from blue whales to gamma rays. It must be seen as a sort of cosmic storehouse of "All That Is." Although Bohm concedes that we have no way of knowing what else might lie hidden in the superhologram, he does venture to say that we have no reason to assume it does not contain more. Or as he puts it, perhaps the superholographic level of reality is a "mere stage" beyond which lies "an infinity of further development". Bohm is not the only researcher who has found evidence that the universe is a hologram. Working independently in the field of brain research, Standford neurophysiologist Karl Pribram has also become persuaded of the holographic nature of reality. Pribram was drawn to the holographic model by the puzzle of how and where memories are stored in the brain. For decades numerous studies have shown that rather than being confined to a specific location, memories are dispersed throughout the brain. In a series of landmark experiments in the 1920s, brain scientist Karl Lashley found that no matter what portion of a rat's brain he removed he was unable to eradicate its memory of how to perform complex tasks it had learned prior to surgery. The only problem was that no one was able to come up with a mechanism that might explain this curious "whole in every part" nature of memory storage. Then in the 1960s Pribram encountered the concept of holography and realized he had found the explanation brain scientists had been looking for. Pribram believes memories are encoded not in neurons, or small groupings of neurons, but in patterns of nerve impulses that crisscross the entire brain in the same way that patterns of laser light interference crisscross the entire area of a piece of film containing a holographic image. In other words, Pribram believes the brain is itself a hologram. Pribram's theory also explains how the human brain can store so many memories in so little space. It has been estimated that the human brain has the capacity to memorize something on the order of 10 billion bits of information during the average human lifetime (or roughly the same amount of information contained in five sets of the Encyclopaedia Britannica). Similarly, it has been discovered that in addition to their other capabilities, holograms possess an astounding capacity for information storage--simply by changing the angle at which the two lasers strike a piece of photographic film, it is possible to record many different images on the same surface. It has been demonstrated that one cubic centimeter of film can hold as many as 10 billion bits of information. Our uncanny ability to quickly retrieve whatever information we need from the enormous store of our memories becomes more understandable if the brain functions according to holographic principles. If a friend asks you to tell him what comes to mind when he says the word "zebra", you do not have to clumsily sort back through some gigantic and cerebral alphabetic file to arrive at an answer. Instead, associations like "striped", "horselike", and "animal native to Africa" all pop into your head instantly. Indeed, one of the most amazing things about the human thinking process is that every piece of information seems instantly cross- correlated with every other piece of information--another feature intrinsic to the hologram. Because every portion of a hologram is infinitely interconnected with every other portion, it is perhaps nature's supreme example of a cross-correlated system. The storage of memory is not the only neurophysiological puzzle that becomes more tractable in light of Pribram's holographic model of the brain. Another is how the brain is able to translate the avalanche of frequencies it receives via the senses (light frequencies, sound frequencies, and so on) into the concrete world of our perceptions. Encoding and decoding frequencies is precisely what a hologram does best. Just as a hologram functions as a sort of lens, a translating device able to convert an apparently meaningless blur of frequencies into a coherent image, Pribram believes the brain also comprises a lens and uses holographic principles to mathematically convert the frequencies it receives through the senses into the inner world of our perceptions. An impressive body of evidence suggests that the brain uses holographic principles to perform its operations. Pribram's theory, in fact, has gained increasing support among neurophysiologists. Argentinian-Italian researcher Hugo Zucarelli recently extended the holographic model into the world of acoustic phenomena. Puzzled by the fact that humans can locate the source of sounds without moving their heads, even if they only possess hearing in one ear, Zucarelli discovered that holographic principles can explain this ability. Zucarelli has also developed the technology of holophonic sound, a recording technique able to reproduce acoustic situations with an almost uncanny realism. Pribram's belief that our brains mathematically construct "hard" reality by relying on input from a frequency domain has also received a good deal of experimental support. It has been found that each of our senses is sensitive to a much broader range of frequencies than was previously suspected. Researchers have discovered, for instance, that ourvisual systems are sensitive to sound frequencies, that our sense of smellisin part dependent on what are now called "osmic frequencies", and that even the cells in our bodies are sensitive to a broad range of frequencies. Such findings suggest that it is only in the holographic domain of consciousness that such frequencies are sorted out and divided up into conventional perceptions. But the most mind-boggling aspect of Pribram's holographic model of the brain is what happens when it is put together with Bohm's theory. For if the concreteness of the world is but a secondary reality and what is "there" is actually a holographic blur of frequencies, and if the brain is also a hologram and only selects some of the frequencies out of this blur and mathematically transforms them into sensory perceptions, what becomes of objective reality? Put quite simply, it ceases to exist. As the religions of the East have long upheld, the material world is Maya, an illusion, and although we may think we are physical beings moving through a physical world, this too is an illusion. We are really "receivers" floating through a kaleidoscopic sea of frequency, and what we extract from this sea and transmogrify into physical reality is but one channel from many extracted out of the superhologram. This striking new picture of reality, the synthesis of Bohm and Pribram's views, has come to be called the- holographic paradigm, and although many scientists have greeted it with skepticism, it has galvanized others. A small but growing group of researchers believe it may be the most accurate model of reality science has arrived at thus far. More than that, some believe it may solve some mysteries that have never before been explainable by science and even establish the paranormal as a part of nature. Numerous researchers, including Bohm and Pribram, have noted that many para-psychological phenomena become much more understandable in terms of the holographic paradigm. In a universe in which individual brains are actually indivisible portions of the greater hologram and everything is infinitely interconnected, telepathy may merely be the accessing of the holographic level. It is obviously much easier to understand how information can travel from the mind of individual 'A' to that of individual 'B' at a far distance point and helps to understand a number of unsolvedpuzzles in psychology. In particular,  Stanislav Grof feels the holographic paradigm offers a model for understanding many of the baffling phenomena experienced by individuals during altered states of consciousness. In the 1950s, while conducting research into the beliefs of LSD as a psychotherapeutic tool, Grof had one female patient who suddenly became convinced she had assumed the identity of a female of a species of prehistoric reptile. During the course of her hallucination, she not only gave a richly detailed description of what it felt like to be encapsuled in such a form, but noted that the portion of the male of the species's anatomy was a patch of colored scales on the side of its head. What was startling to Grof was that although the woman had no prior knowledge about such things, a conversation with a zoologist later confirmed that in certain species of reptiles colored areas on the head do indeed play an important role as triggers of sexual arousal. The woman's experience was not unique. During the course of his research, Grof encountered examples of patients regressing and identifying with virtually every species on the evolutionary tree (research findings which helped influence the man-into-ape scene in the movie Altered States). Moreover, he found that such experiences frequently contained obscure zoological details which turned out to be accurate. Regressions into the animal kingdom were not the only puzzling psychological phenomena Grof encountered. He also had patients who appeared to tap into some sort of collective or racial unconscious. Individuals with little or no education suddenly gave detailed descriptions of Zoroastrian funerary practices and scenes from Hindu mythology. In other categories of experience, individuals gave persuasive accounts of out-of-body journeys, of precognitive glimpses of the future, of regressions into apparent past-life incarnations. In later research, Grof found the same range of phenomena manifested in therapy sessions which did not involve the use of drugs. Because the common element in such experiences appeared to be the transcending of an individual's consciousness beyond the usual boundaries of ego and/or limitations of space and time, Grof called such manifestations "transpersonal experiences", and in the late '60s he helped found a branch of psychology called "transpersonal psychology" devoted entirely to their study. Although Grof's newly founded Association of Transpersonal Psychology garnered a rapidly growing group of like-minded professionals and has become a respected branch of psychology, for years neither Grof or any of his colleagues were able to offer a mechanism for explaining the bizarre psychological phenomena they were witnessing. But that has changed with the advent of the holographic paradigm. As Grof recently noted, if the mind is actually part of a continuum, a labyrinth that is connected not only to every other mind that exists or has existed, but to every atom, organism, and region in the vastness of space and time itself, the fact that it is able to occasionally make forays into the labyrinth and have transpersonal experiences no longer seems so strange. The holographic paradigm also has implications for so-called hard sciences like biology. Keith Floyd, a psychologist at Virginia Intermont College, has pointed out that if the concreteness of reality is but a holographic illusion, it would no longer be true to say the brain produces consciousness. Rather, it is consciousness that creates the appearance of the brain -- as well as the body and everything else around us we interpret as physical. Such a turnabout in the way we view biological structures has caused researchers to point out that medicine and our understanding of the healing process could also be transformed by the holographic paradigm. If the apparent physical structure of the body is but a holographic projection of consciousness, it becomes clear that each of us is much more responsible for our health than current medical wisdom allows. What we now view as miraculous remissions of disease may actually be due to changes in consciousness which in turn effect changes in the hologram of the body. Similarly, controversial new healing techniques such as visualization may work so well because, in the holographic domain of thought, images are ultimately as real as "reality". Even visions and experiences involving "non-ordinary" reality become explainable under the holographic paradigm. In his book "Gifts of Unknown Things," biologist Lyall Watson describes his encounter with an Indonesian shaman woman who, by performing a ritual dance, was able to make an entire grove of trees instantly vanish into thin air. Watson relates that as he and another astonished onlooker continued to watch the woman, she caused the trees to reappear, then "click" off again and on again several times in succession. Although current scientific understanding is incapable of explaining such events, experiences like this become more tenable if "hard" reality is only a holographic projection. Perhaps we agree on what is "there" or "not there" because what we call consensus reality is formulated and ratified at the level of the human unconscious at which all minds are infinitely interconnected. If this is true, it is the most profound implication of the holographic paradigm of all, for it means that experiences such as Watson's are not commonplace only because we have not programmed our minds with the beliefs that would make them so. In a holographic universe there are no limits to the extent to which we can alter the fabric of reality. What we perceive as reality is only a canvas waiting for us to draw upon it any picture we want. Anything is possible, from bending spoons with the power of the mind to the phantasmagoric events experienced by Castaneda during his encounters with the Yaqui brujo don Juan, for magic is our birthright, no more or less miraculous than our ability to compute the reality we want when we are in our dreams. Indeed, even our most fundamental notions about reality become suspect, for in a holographic universe, as Pribram has pointed out, even random events would have to be seen as based on holographic principles and therefore determined. Synchronicities or meaningful coincidences suddenly makes sense, and everything in reality would have to be seen as a metaphor, for even the most haphazard events would express some underlying symmetry. Whether Bohm and Pribram's holographic paradigm becomes accepted in science or dies an ignoble death remains to be seen, but it is safe to say that it has already had an influence on the thinking of many scientists. And even if it is found that the holographic model does not provide the best explanation for the instantaneous communications that seem to be passing back and forth between subatomic particles, at the very least, as noted by Basil Hiley, a physicist at Birbeck College in London, Aspect's findings "indicate that we must be prepared to consider radically new views of reality".