Flickr Changes Lives, Launches Photog Careers
by Jennifer Woodard Maderazo, 9:23PM
With the plethora of social networking sites,
it’s easy to come to the quick conclusion that what we are doing on
these sites — chatting up strangers, lurking on people’s profiles,
spying on friends — is just a waste of time. But there is one site
that is more than just an unhealthy habit: Photo-sharing site
Flickr
is a photography school, art gallery and a sandbox
for experimentation. On Flickr, bad photographers get schooled,
mediocre ones get better and some even rise to the top as stars —
all supported by an immense, and sometimes intimate, international
community.
When Flickr founders Caterina Fake and Stewart Butterfield
launched
Flickr in 2004
they could not have expected the
level of success
it’s enjoyed among its users. There were already
many other photo-sharing sites out there — among them Yahoo Photos,
which would later be replaced by Flickr after
Yahoo purchased the site
. But none really had the ease of use and the kind
of community tools that Flickr offered.
The way Flickr is designed makes discovering new images and new
people easy and even fun. Thousands of images are uploaded from
around the world every minute, and refreshing the homepage gives
you access to random photos you might never have found through a
search. Serendipitous encounters also happen by clicking on tags
made by users on a photo. Click on the globe icon next to the tag
pizza
and get ready for a trip around the world via
over 70,000 photos from people everywhere. In a way, these tags
allow you to see other people’s take on something that’s familiar
to you, which can be surprising and fascinating.
I’m an art school veteran, and I know the pain of feeling
discouraged about my work by the scrutinizing eyes of academia.
When I was in film school, I came to hate photography class because
of the way it was taught: hours and hours of theory, playing with
light meters, then back to the dark room to see how things came
out. Though I had a love for images, try as I might, I couldn’t
absorb the information I needed to create beautiful ones. I also
didn’t find out that my images were less than perfect until I
developed and printed them, which was often a moment of dread. I
thought I was a rotten photographer.
After film school I put down the film camera for many years,
then in 2005 picked up a cheap digital point-and-shoot. I began
uploading careless, admittedly ugly images to a fairly new site
called Flickr, mainly to share photos with friends and family. As I
did that, I perused other people’s photos, and began to make
contact with the people behind the images. My contact base grew as
people began to comment on my images and vice versa. Before I knew
it, I was beginning to care more about the quality of my photos. I
looked at my contacts’ work and wondered, “what kind of camera did
they use?” and “how can I get my photos to look like that?”
Involuntarily I began learning on Flickr all that I didn’t in my
classes, and I gained something beyond technique: a renewed passion
for picture-taking.
From Point-and-Shoot to Photo Studio
And I’m not the only one who started learning more from Flickr.
Roughly one year ago Flickr user Laretta Houston
uploaded her first image onto the service, taken
with a point-and-shoot camera. She describes the progression from
amateur to pro in a series of milestones: “March 2006 - Bought a
cheap DSLR camera…October 2006 - My first
gig with Lupe Fiasco…” Today, she’s set up her own studio and is
working as a photographer. After one year, a total transformation
has taken place, and Houston isn’t alone. There are so many cases
of “Joe Schmo to pro” (or at least semi-pro) on Flickr that they’ve
almost stopped surprising me.
Daniel
Krieger
A contact of mine, Brooklyn-based photographer Daniel Krieger
(known as Smoothdude
on Flickr) is another success story. He told me
that this progression of nobody to somebody in photographic terms
is one of the things that make Flickr so special for him. “Being
able to watch some regular Joe Schmo buy a camera, hop on Flickr,
and develop into a talented photographer with a vision is something
revolutionary in the art world, I would say. I don’t think there’s
ever been anything like that.”
While that kind of transformation doesn’t happen overnight, in
some cases Flickr facilitates and speeds the learning process. Just
how one learns on Flickr is really up to the individual, and the
process often happens accidentally. When you see a really striking
photo, you might ask the photographer how he or she managed it. If
you are starting basically from zero, as I was when I joined, you
might have lots of questions about lenses, exposure, shutter speed
and the like. Flickr users love to give advice, and sometimes you
don’t have to ask — others do the asking for you. When Daniel
Krieger uploaded a series of really spectacular wedding
shots
, many users began asking him what techniques he
used to shoot them. I made notes on some of his tips for future
reference, and that’s how many Flickr photographers learn how to
improve their craft.
Krieger himself began like so many others on Flickr, just
uploading a few photos to share with others. He joined in January
2005 and says he learned 85% of what he knows about photography
from Flickr. That knowledge, gained from peer feedback and the work
of the greater Flickr community, has helped make him what he is
today: a working professional
photographer
. Krieger tells me he has several assignments every
week and his name is featured on the masthead of a publication.
Support Groups for Photogs
Flickr user Diyosa Carter
is a working mom and budding photographer. She
began uploading images on Flickr as a way to share pictures of her
children with family and friends, but eventually became hooked on
the community aspect of the site. “Much of my photography knowledge
can be credited to Flickr,” she said. “Through contacts and various
groups I understand more about photography and my camera than I
could have ever imagined.”
Diyosa recently had one of her images
selected for a charity auction celebrating
Flickr’s third birthday, and her experience on the site is helping
her see her work in a different light. “Flickr has made me see
photography as a potential career opportunity for myself,” she
said. “Also, in my day-to-day job I have taken on the role of
photographer at our events more seriously, seeing them as a form of
experience or even portfolio-building opportunities.”
On Flickr, there are also groups built around certain styles of
photography, technique or even lenses. If you are primarily a
landscape photographer and are interested in breaking into
portraits, there are plenty of groups on the site where you can get
advice and guidance from people already working in that area. And
since Flickr is made up of amateurs and professional photographers
alike (and everything in between), the person with the photo next
to you could become a sort of an online mentor.
Flickr is truly changing the way photographers learn, work and
get discovered. And it’s changed me, too. The site and the
community on Flickr have made a tangible and positive impact on my
life. I too have gone from playing around with photography to
getting real work and beginning to take my pictures seriously. Like
many other users, in the Flickr community I’ve found a gallery, a
school and a marketplace all in one place. Not bad for $24.95 per
year.
What do you think of Flickr? What are the best aspects of the
community, and what could be improved? What other photo-sharing
sites do you use? Share your thoughts in the comments below.
Jennifer
Woodard Maderazo is the associate editor of PBS MediaShift. She is a San Francisco-based writer,
blogger and marketer, who covers Latino marketing at Latin-Know
and Latino cultural issues at VivirLatino
.
Flickr water photo by Lali
Masriera Arnau
.