One of the most frustrating things to happen in SEO and Online
Marketing is seeing all the hard work suddenly disappear. There are
so many factors that can be attributed to this that its hard to see
which once could possible be the reason for the change.
Following all the rules so closely is a must for any SEO
professional but the problem that we encounter every so often is
that the rules can change or suddenly something that did have high
value no longer has. The other problem, sorry I mean 'Challenge',
is digging deep to find out what the cause of the change is.
I have a big client who is targeting the keyword 'disabled scooters'. This keyword had a
great deal of success in the SERPs with a top 10 ranking in Google,
MSN and Yahoo! In particular this keyword was continually improving
until last week it suddenly disappeared! Frustrating to say the
least and very worrying as it meant I had to analyse everything
about the site, links and web analytics and seek out advice.
However, thanks to a post here,
I found it.
Google Webmaster Tool
is essential for any website and SEO. Not only does it help with
problems Search Engines have with the site but it gives a wealth of
information about how the site is indexed and the problems that
exist. From the blog post I rediscovered the feature of requesting
the re indexing of a site in Google. A simple feature that can
prompt Google to 'have another look' at your site. More details on
this feature can be found
here.
Having done this right away I also spent a few hours housekeeping
on the site to check that all the content was OK, which keywords
were performing well and checking for Title and meta tag errors.
Despite the initial annoyance of all the hard work on 'disabled
scooters' going astray, I found it such a useful experience to keep
on top of the indexing stats and also to make sure that Google is
happy.



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