When we sit down with prospective clients, one of the key SEO methods that we really pay great attention to is the importance of running a blog. What is really important to point out here is that I said 'running' a blog and not just 'having' a blog. We see time and time again companies that start a blog or a news section on their site, only for it to be left untouched, forgotten about and gathering dust. What a missed opportunity is what we always say.



Running a blog, i.e. updating it and adding posts on a daily/weekly basis, can do so much. Not only for online branding and reputation but also for talking to your website audience and not to mention the SEO benefits. Google absolutely loves blogs and for good reason. They give fresh content, rich in media and can generate their own community. Google thinks they are so important that they even purchased Blogger.com!



Where as your website's content is more than likely static and changes once in a blue moon (in most cases "last updated 2006"), a regular blog updates on a weekly or daily basis. The best part is that they can be used for absolutely anything; news, views, opinions, feelings, reviews or just a plain "nothing to say today but I'll write something soon". Websites that are succeeding in using their blog are the ones who actively embrace it as part of their business. Communicating a company goal or sharing customer feedback about a new product is all the blog needs to make it successful.



We at Metafocus not only run our own blog but actively create, promote and optimise several of our clients blogs. There are a multitude of methods of getting a blog out into the WWW Metafocus can help you achieve your goals. Ultimately, businesses need to embrace the power of their blog and really capture their users on a more personal level. Why not see some examples of blogs that we maintain: