We always optimise sites across all the major search engines and measure success in Google, MSN and Yahoo but are these realistically the right ones to look at? What about Ask?



So, I did a bit of poking around and managed to find some data courtesy of Hitwise:



% of UK Searches - June 2008

======================

Google = 87.34%

Yahoo = 4.00%

MSN/Live = 3.72%

Ask = 3.14%



So Google are still the dominating search engine with the other 3 very far behind. So the question is should we bother with these 3 other search engines at all? Or should we look at all 4 and ensure an even visibility?