s anyone who works in the Online Marketing industry will
testify, building effective links into a website is one of the most
important parts of the job... and also one of the hardest.
We use a lot of blogs and forums but have recently been
experimenting with photo sharing sites such as Google's own,
Picasa.
Today, I've created a Photo Album for the Derbyshire Garden website.
It can be viewed here:
http://picasaweb.google.com/rich.moore.stinky/CascadesGardensDerbyshire
Picasa is extremely easy to use and lets you upload photos
literally in seconds. You can also add captions including links for
every image. Perfect, right? Well not quite. The dreaded 'nofollow'
tag is applied to all these links so does that mean that it's a
waste of time? Perhaps in terms of building links for search
engines but I would argue that there is merit in having images
listed on popular public gallery sites such as this as a means of
getting your business, product or service in front of people. As
with blogs though, it does mean that the quality of the imagery
needs to be high enough to be engaging - Just having a presence
isn't enough.
So I think we will continue to use Picasa for some of our key
clients but perhaps it may not be as useful as a good old
fashioned, keyword-rich link... like this one for hellebores!
Loading...
