Beginning with a completely fresh visual design that takes the brand in a new direction to its previous online presence, we've designed everything with SEO and online marketing in mind. For this particular company, it was felt that their visitors would find and browse the site through two main routes:
- by market sector e.g. aerospace, automotive, medical etc
- by service e.g. shot peening, laser peening, engineered coatings
This is reflected by the template layout which has clear navigation by market sector on the left of the screen beside a flash movie illustrating some key areas of their work. Beneath this is a list of the main services offered along with a brief description of each.
We've also created a Wordpress blog to act as news module. This feeds content on the UK site and the two Chinese websites (Chinese and English language), using categories to filter news to each site.
We've been working on the SEO for a couple of months now and the site is beginning to rank for some of it's chosen keywords which, considering it's a brand new domain, is very pleasing. I fully expect there to be a big jump in rankings very soon as teh site becomes indexed to a greater degree.
Loading...