Midsize Organisations Can Easily Adapt to Changing Client Needs

…with CRM, SCM and BI

An article in the most recent edition of ‘Oracle One’ has encouraged midsize organisations to be ready to adapt in order to meet changing customer needs.

It is suggested that adapting to the changes and shifts within certain target markets can be made easier by utilising:

- Customer Relationship Management

- Supply Chain Management

- Business Intelligence

Customer Relationship Management [CRM] strategies can include the implementation of employee training to ensure that customer interaction is informative, and through the use of CRM software, which is designed to collect customer information and ensure that it is presented in a useful way.

Oracle CRM software gives organisations the capability to identify relationships between purchasing behaviour and product availability, with a view to optimising cross-sell and up-sell opportunities.

Supply Chain Management [SCM] relates to the network of providers that contribute at each stage of the product or service delivery process to the point at which it is delivered to the end customer. If the supply chain is well oiled with communication and seamless business processes, organisations should be able to react easily to changes in their target market’s requirements.

Business Intelligence refers to the processes, skills and technologies that operate within a business to support effective decision making. If data collection systems are dispersed, organisations are unable to analyse and react to customer demands.

With ‘BI’ functions such as OLAP, analytics, data mining, benchmarking, business performance management and predictive analytics, businesses are well placed to make effective, competitive decisions that will ensure customers’ needs are met.

As an Oracle reseller, Xynomix are hoping to raise the profile of Oracle’s solutions for midsize companies.

Says Marketing Executive, Jules Pedersen: “Our customers come in all shapes and sizes and Oracle offers solutions to meet each of their requirements. Business Intelligence is a particular area of interest at present, and the team at Xynomix are happy to discuss any options that may help existing or potential customers to meet changing market needs”.

For more information on Oracle Support and Oracle consultancy, visit our website at www.xynomix.com.