Not all marketing has to follow the standard format of straight to
the consumer in a print format. DM Play sets a new standard of
interacting with the customer - in the format of a
gamecard.
DM Play (from Perspektiv Markeing) is a web to print direct
marketing tool specifically for the gaming and sales promotion
industry, enabling users to launch a bespoke
direct mail campaign straight from their desktop. At the heart
of the mailer is a latex scratch off gamecard with an accompanying
personalised message. With a wide variety of game mechanisms to
choose from, including bingo, poker, slots, racing and soccer, the
user can decide for themselves which scratchcard game would be best
suited for their customers. The mailer and
scratchcard are then tailored to the company’s own brand to
develop a mailshot which is relevant and fun.
What makes DM Play really stand out is that it is completely
flexible, allowing you to change the type of game card template,
the number of winners, the prizes and even the time when it is
sent. You can create a personalised and targeted campaign in
minutes which means that you'll be able to see the response rates
soar as you grab the attention of the users more effectively than
any traditional DM campaign ever could.
The four key benefits of this
marketing software are:
- Rocketing response rates; pinpointing more than just a single person and adding in magic and intrigue
- Success that's measurable; something that is every businesses dream!
- You're in control; you can define how every part of the campaign will look and work
- Stop the clock; create a campaign in minutes and send it out within 48 hours.
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