Get a Squidoo guide and learn how to create good Squidoo pages. Don’t want to learn? Then PAY someone to make SEO-optimized Squidoo lenses FOR you. You’re gonna have to come OFF your site to PROMOTE your site these days. If you don’t learn how to use off-page opportunities in this Web 2.0 world, you’ll be constantly trying to play catch-up in the search engines and in your niche market. The search engines love good anchor texts to web pages from within content - Squidoo offers that opportunity for free - and yes, Squidoo pages mature to have individual Page Rank, too.