...The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.

Let’s face it. Basically, press releases are lame. The existing intention, the process, content, distribution, the metrics…it all continues to earn a black eye on the face of 21st century PR. Honestly, most press releases SUCK!...