Yahoo launched
its Buzz social news site in India on 21 may 09, which will bring
interesting and relevant content from websites across the internet
and more buzz-worthy stories to the homepage of Yahoo.
India is the first international market outside the US, where the
Sunnyvale-based company has launched the Yahoo Buzz after testing
and launching it successfully in the US market in February.
The company said that India was chosen for the first overseas
launch of this product since over 60 per cent of the country's
Internet users are below the age of 25 and there is a lot of
interest in the social media in this segment of people.
Yahoo!
Buzz (
http://in.buzz.yahoo.com/)
measures consumer votes and search patterns to identify interesting
and timely stories and videos from large news sources as well as
niche blogs around the Web.
Top stories are then given primary editorial consideration for
feature placement on Yahoo.com.
Yahoo said that Buzz could highlight anything, a major news event,
an intriguing video or image, or an interesting blog post - and
instead of editors, real people vote and search for their favorite
stories to determine the top rated content from across the
Web.
Buzz ranks the most popular content of the moment using a unique
approach that combines consumer votes with search popularity to
give a story a Buzz Score. This new initiative creates a lens on
what people are most interested in to enhance relevance on the
popular Yahoo.com, and help publishers deliver their best content
to Yahoo!'s broad and diverse audience of more than 500 million
users.
How it works:-
First, the company determines the most popular topics that people
are searching for on Yahoo and the most popular stories within
those topics, based on activities like voting, commenting, and
emailing stories to friends, is showcased on the site.
Stories with most Buzz may be published on the Yahoo home page,
which can then be read by Yahoo users.
Yahoo Buzz in India features content from more than two dozen
publishers, including NDTV, India Today Group, Times of India, Zee,
A2 Media and One India.
Any online publisher can place a Yahoo! Buzz button on their
content pages, enabling readers to share and vote (''buzz-up'')
stories.
Since its launch in the US in February, content from over 20,000
publishers worldwide has been submitted to Yahoo! Buzz the company
said and in the future the it may integrate advertisements into
Buzz in order to generate revenue.