TotalWeb - Average Online Audience Lift Provided By Mobile Web, by Category(Q4 2007)

[Category - Average Lift(%)]



- Total - 13

- Weather* - 22

- Entertainment - 22

- Games - 15

- Music - 15

- Email - 11

- Sports - 10

- Business/Finance - 4

- Social Networking - 3

- Search - 2

- Shopping/Auctions - 1

[Source:TotalWeb Q4 2007, The Nielsen Company, Based on 200+ internet sites measured across both Home PC and Mobile Internet.]

* To be read: In Q4 2007, weather sites measured by TotalWeb averaged a 22% lift in overall audience reach through mobile web traffic, over home PC traffic alone.