I know several dozen Lensmasters with twitter accounts, but only a few actually use them effectively for promoting their lenses. Here are my top tips:



1. Build a network - if you don't have any followers, then your twitters will go un-noticed. The easiest way to do this is to start following other people that you know, and they will be notified and will (often) reciprocate. To find people you know, search for their forum names, or look at the friends of people you have already found and look for ones you recognise.



2. Post regularly - whenever you build a new lens, or do significant work on an existing on, twitter about it and include the URL. Keep the URLs nice and clean by using this format: www. squidoo.com/name-of-lens (i.e. no http://) - this will become a clickable link.



2b. Don't post too often, or you will loose followers - limit your posts to once every day or two, and only do the lenses that you feel are genuinely good (no spam!).



3. Use keywords - your twitter profile will be spidered and indexed by Google and other search engines, so make sure that your post includes a few related keywords. Keep the text natural and enticing though, so that your followers will be interested in what you write.



4. Stay Up-To-Date - visit your twitter page every day to see what other people are twittering. You can get these via RSS feed too, and add to your favourite feed reader.



5. Integrate your twitters elsewhere, for example your blog, facebook, phone, messenger, browser, desktop, etc. There a multitude of widgets and plugins that make twittering easier or replublish your posts to other non-twitter people.



If you're interested in following me, here's my twitter profile.



Important Note: Twitter is not a social bookmarking site - it's a place for communicating, sharing discoveries and making connections. Simply posting links to lenses is missing the point, and will ultimately lose you your audience.



Here is an excellent guide on Why Twitter Is So Great And How To Effectively Use It.