I know several dozen Lensmasters with twitter accounts, but only a few actually
use them effectively for promoting their lenses. Here are my top
tips:
1. Build a network - if you don't have any
followers, then your twitters will go un-noticed. The easiest way
to do this is to start following other people that you know, and
they will be notified and will (often) reciprocate. To find people
you know, search for their forum names, or look at the friends of
people you have already found and look for ones you
recognise.
2. Post regularly - whenever you build a new lens,
or do significant work on an existing on, twitter about it and
include the URL. Keep the URLs nice and clean by using this format:
www.
squidoo.com/name-of-lens (i.e. no http://) - this will
become a clickable link.
2b. Don't post too often, or you will loose
followers - limit your posts to once every day or two, and only do
the lenses that you feel are genuinely good (no spam!).
3. Use keywords - your twitter profile will be
spidered and indexed by Google and other search engines, so make
sure that your post includes a few related keywords. Keep the text
natural and enticing though, so that your followers will be
interested in what you write.
4. Stay Up-To-Date - visit your twitter page every day to see what
other people are twittering. You can get these via RSS feed too,
and add to your favourite feed reader.
5. Integrate your twitters elsewhere, for example
your blog, facebook, phone, messenger, browser, desktop, etc. There
a multitude of widgets and plugins that make twittering easier or
replublish your posts to other non-twitter people.
If you're interested in following me, here's my twitter
profile.
Important Note: Twitter is not a social bookmarking site - it's a place for
communicating, sharing discoveries and making connections. Simply
posting links to lenses is missing the point, and will ultimately
lose you your audience.
Here is an excellent guide on Why Twitter Is So
Great And How To Effectively Use It.


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