it’s a natural for entertainment properties.



However, my advice for most marketers is to hold off from adding Twitter to your list of “must-do” tests for the time being. Don’t feel stressed out by yet another Internet marketing tactic you have to figure out on the run.



Nothing’s proven yet, and you can do a lot better with your budget and time (the latter the more important resource) by testing and optimizing any current marketing campaign online or off that’s responsible for 20% or more of your current responses or eyeballs.



Put your energy toward what’s working and what could work better before you launch tests into yet another newer Internet marketing idea. Especially in recessionary times when every response really matters.



But, before you do that, just take two minutes right now and surf over to Twitter to make sure that all your brand names (including company name and names of any celebrity execs) are signed up. You need to make that preemptive strike -- take your names before some outsider decides to take them for a ride.



Also, if you haven’t already, do the same for YouTube, Flickr, Facebook product pages, etc., etc. It’s just like in 1996-7 when I used to advice companies to go get their own branded “dot-coms” before someone else bought their names out from under them.