CIO — Try as it will to break
through in the mobile space, Microsoft is still struggling to gain
any ground with Windows Phone almost a year and a half after its
launch.
Things have gotten so bad that that in a recent market share report by research firm Nielsen,
Windows Phone market share was so small in the U.S. that Nielsen
didn't even bother to break out its usage. It was relegated to the
dreaded "other" category.
Well at least there's the dominant Windows client OS, right?
Right?
As a PC operating system, Windows has been dominant for decades.
But there's a palpable change in the air. The post-PC world is
becoming the real world, transforming before our eyes in homes, at
airports and in office towers.
Connected mobile devices — basically smartphones and tablets
running Apple iOS and Google Android — are quickly encroaching
Windows PCs coveted space.
A new report from research firm IDC gives credence to the
post-PC worldview.
New smart-connected devices shipped out to consumers and
businesses are expected to exceed 1.1 billion units in 2012 and
will reach 1.84 billion units by 2016 — which is twice the current
ship rate of 2011, according to the research firm.
The report's conclusion is that Windows on x86-compatible chips
— i.e. PCs — will take a big hit between now and 2016, and Android
OS will rise in power in the same time period. While the amount of
Windows PC shipments will grow slightly between now and 2016, the
PC's share of all devices shipped will decrease by almost 11
percent.
From the IDC press release:
"IDC expects a relatively dramatic shift between 2011 and 2016,
with the once-dominant Windows on x86 platform slipping from a
leading 35.9 percent share in 2011 down to 25.1 percent in
2016."
"The number of Android-based devices running on ARM CPUs, on the
other hand, will grow modestly from 29.4 percent share in 2011 to a
market-leading 31.1 percent share in 2016. Meanwhile, iOS-based
devices will grow from 14.6 percent share in 2011 to 17.3 percent
in 2016."
Windows across all devices, at least according to IDC, will get
bypassed by Android in four years and will lose ground to Apple
iOS. In short, we are not too far from tablet and smartphones being
the world's dominant devices, as Windows-based PCs fall further
into the background.
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What should be most disturbing for Microsoft is that the IDC
report assumes Windows 8 tablets (Windows on ARM) and Windows Phone
will have little affect over the next four years.