ARDEN, NC, Feb 16, 2012 (MARKETWIRE via COMTEX) -- WatchIt Technologies Inc. " http://www.watchittech.com " (pinksheets:WTCT) announced that the company is continuing to meet its milestones in the development of the diesel version of its "fuel reformer."

According to the company, the first phase of testing has been completed and the second phase is commencing. To date the vehicle has undergone "pre fuel reformer" evaluation in a state approved independent facility. When the fuel reformer is installed, the same tests will be repeated and the results will be compared.

In preparation for the baseline fuel economy testing that should be completed by the end of this week, several changes to the vehicle had to be made. The vehicle has been returned to as close to original equipment as possible. The purpose of doing that is so that once the fuel reformer is installed and all the baseline tests are repeated, the company can then do a more accurate comparison to the original EPA specifications.

The first phase was to collect baseline emissions data so it can be compared with the same tests once the Fuel Reformer is installed. Testing on the gas version reduced tail pipe emissions by 65%.

The company's engineering staff has completed some final adjustments to the fuel reformer design and they are ready to see the fruits of their labor. Once the baseline fuel economy test is completed this week, all efforts will be focused on installation. The first hurdle is to determine the running capacity of the diesel engine with the fuel reformer installed.

The company believes that in addition to increasing fuel economy, the diesel version will greatly improve on tail pipe emissions. As recently reported in an article published in USA Today, many of the major auto manufacturers are now adding diesel engines to their new car lineup. Until recently, the US market objected to the noise of the engine and the black smoke emitted from the vehicle. The company believes that with this new emphasis on diesels in the US auto market, that the diesel market both here and abroad will embrace the diesel Fuel Reformer.

According to the Board of Directors of WTCT, "The testing process has begun and we look forward to reporting our results to our shareholder base as we progress towards the fuel lab testing."

About WatchIt Technologies Inc.:

WatchIt Technologies is an "incubator" for emerging "Green Technology" corporations. Its focus is on strategies that are structured to mitigate risk and produce returns to investors.

Safe Harbor Act: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Follow us on Twitter: twitter.com/watchittech