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Activision’s Guitar Hero Guru Talks Music Games
June 11, 2009
LOS ANGELES — Activision was all about the Hero when it came to E3. And for good reason. The Guitar Hero franchise has generated over $2 billion in sales for the game publisher. At E3, Activision introduced DJ Hero with a lavish party that included Eminem and Jay-Z performing for a packed house.
At the Activision E3 booth, there was the new Band Hero game aimed at youngsters and Guitar Hero 5, along with the aforementioned DJ Hero, which comes with a controller shaped like a DJ deck. Dan Rosensweig, president and CEO of Guitar Hero at Activision, took a break from the music to talk about how big the Hero franchise has become.
Where does DJ Hero fit into the Guitar Hero gaming audience?
DJ Hero is the latest innovative breakthrough from Guitar Hero that embraces the millions of music fans who love hip-hop, R&B, electronic and dance music.
What impact do you feel DJ Hero will have on the mainstream gaming audience?
DJ Hero welcomes a whole new gaming audience while expanding the current Guitar Hero fan base utilizing today’s most popular music. We have created an innovative, fun, competitive, engaging experience that combines this incredibly popular music set with a really fun game and an innovative turntable that lets you scratch, mix, beat match, sample . . . all the moves that real DJs use to “Rule the Party”.
How do you see artists supporting this game compared to the support of Guitar Hero?
Just look at our line-up for the very first DJ Hero game: JAY-Z, Eminem, Black Eyed Peas, N.E.R.D., Beck, Daft Punk, DJ Shadow, Tiesto, Paul Van Dyk and so many more. The support of these extraordinary artists speaks for itself. Just look at the top-selling artists of this decade and you’ll find Jay-Z and Eminemin the top 10.
And what’s new on the Guitar Hero front with Guitar Hero 5?
We have the best combination of today’s hit songs and today’s top artists alongwith classic tunes. There is more social interaction and new features with more accessibility - meaning it’s easier than ever before to enjoy this game.
One Response to “Activision’s Guitar Hero Guru Talks Music Games”
I think it’s a good idea, I always wanted to be a DJ so I will enjoy a lot playing this game.
By Bingo on Jun 12, 2009