QR codes were created for Toyota in the 1990’s to hold more information and scan quicker than the standard barcode. Today, these codes resolve to urls, vCards and plain text documents. Apps have been developed so smartphones can read QR codes and as a result, advertisers have adopted them. QR codes have changed how we interact with our audience through traditional media.
They’ve also created a new creative conversation. Are QR codes a new design element? Or are they themselves the design – think Jet Blue’s winter campaign. Certainly, the codes come with challenges, like when real estate is at a premium on a fractional ad.
We just produced a rack brochure for the V&T Railroad that includes a QR code on the back panel. The code resolves to a YouTube video of the train in action. Through a unique URL, we are able to track how may visitors came from the QR scan. Our goal – to allow potential riders to experience for themselves and hopefully go on to buy a ticket.
What’s your opinion on QR codes? Are they helpful? Are you more engaged? Do you even notice them?


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