PARSIPPANY, NJ, Mar 27, 2012 (MARKETWIRE via
COMTEX) -- Square-footage and price are important elements to
consider when selecting a home but according to a new survey from
Coldwell Banker Real Estate of 1,000 men and women, they both also
rely on how they feel and how their lifestyle fits into a home when
looking for a place to live. The survey found 28 percent of women
and 25 percent of men put more emphasis on their feelings about a
home than they do on the layout, square footage, or price. The
majority of women (62 percent) and men (61 percent) also know
within the first visit if the home is right for them.
"A home is more than square-footage and the
number of bedrooms and bathrooms, and this survey shows just how
much emotion can play a role in home buying process," says Jessica
Edwards, Coldwell Banker Real Estate consumer specialist. "When two
people are looking for a home together, there are many
considerations to take into account. Of course, price and layout
matter, but 'feeling at home' is an important factor."
The survey also reveals insights into the roles
men and women play at home and finds some interesting differences
between age groups.
Women Take Charge of Making a House a Home:
-- Over half of women (54 percent) say that they take the lead when it
comes to decorating.
-- However, younger men play a larger role in decor decisions
than their older counterparts. Forty-eight (48) percent of younger
respondents, age 18-44, say decorating is mutual; this decreases
to 36 percent for respondents 55 and over.
-- Women also cook it up in the kitchen. Sixty-eight (68) percent of
women say they are the "primary chef" for their household.
-- Not to be outdone, some men are also putting on the apron --
occasionally. Nearly a quarter of men (23 percent) say cooking is
their job.
Age Changes How Men and Women Feel "At Home"
-- Sharing financial decisions may get easier over time. Fifty-four (54)
percent of people age 18-44 say major financial decisions are mutual,
compared to 60 percent of those 45-54. This increases to 70 percent
for people 55 and over.
-- Interestingly, as age increases, so does contentment with the current
status of the home. Almost half (45 percent) of those older than 55
say they are very happy with their home just the way it is, compared
to 25 percent of those age 18-44.
-- More men seem to be focused on making significant changes to the
home (9 percent) compared to women (5 percent).
For couples entering the home-buying process,
here are Edwards' tips for harmonious house-hunting:
-- Each person should come up with a list of a few things that are most
important and then come together as a couple to decide on a list of
the top three to five things that are important for the home.
-- When looking for a home, communication is key. Consider designating a
point person for different aspects of the home-buying process, so that
information is not delayed or communicated to just one part of the
couple.
-- Don't get too many people involved; typically more people means more
stress and what is most important is that the couple is happy with the
decisions being made.
-- Don't forget to have fun! Remember that this home will be the place to
build memories and a life together.
For more information please visit
ColdwellBanker.com.
Survey Methodology: Coldwell Banker Real Estate
engaged SSRS to conduct an omnibus survey via telephone in February
2012, among more than 1,000 respondents.
This study was conducted in SSRS's EXCEL Omnibus.
EXCEL is a national, weekly telephone omnibus service designed to
meet the standards of quality associated with custom research
studies. The EXCEL survey consists of a standard set of
introductory and demographic questions supplemented by a changing
series of questions on various topics as contracted by
participating companies.
Sample Design: Each EXCEL survey consists of
1,000 interviews, with 50% men and 50% women. EXCEL uses a
fully-replicated, stratified, single-stage random-digit-dialing
(RDD) sample of telephone households. Sample telephone numbers are
computer-generated and loaded into on-line sample files accessed
directly by the CRT system. Within each sample household, one adult
respondent is randomly selected using a computerized procedure
based on the "Most Recent Birthday Method." Respondents answering
questions in an EXCEL insert specifically designed for this survey
were 1014 men and women ages 18 and older.
Margin of Error: Because this is a sample, and
not an actual population, an associated margin of error applies. At
a 95% level of confidence, the margin of error for this sample of
1014 is +/- 3.08%. This essentially means that we can be 95%
certain that, for any percentage result for the total sample, the
"true" percentage is within 3.08 percentage points of that which is
actually reported.
Significant Differences: Within this report,
significant differences are reported at the 95% level of
confidence.
About Coldwell Banker(R)
Since 1906, the Coldwell Banker(R) organization
has been a premier provider of full-service residential and
commercial real estate. Coldwell Banker is the oldest national real
estate brand in the United States and today has a network of
approximately 85,000 sales agents working in approximately 3,100
offices in 51 countries and territories. The Coldwell Banker brand
is known for creating innovative consumer services as recently seen
by being the first national real estate brand to create an iPad
application and the first to fully harness the power of video in
real estate listings, news and information through its Coldwell
Banker On Location(SM) YouTube channel. The Coldwell Banker system
is a leader in specialty markets such as resort, new homes and
luxury properties through its Coldwell Banker Previews
International(R) marketing program. Coldwell Banker Real Estate LLC
fully supports the principles of the Fair Housing Act and the Equal
Opportunity Act. Each office is independently owned and
operated.
Media Inquiries:
Heather Roberts
Coldwell Banker Real Estate LLC
973.407.5590
Email Contact
Dianne Falaguerra
CooperKatz for Coldwell Banker Real Estate LLC
917.595.3058
Email Contact
SOURCE: Coldwell Banker Real Estate LLC
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