IBM, which expects to unveil better-than-expected
quarterly figures, has announced it will spend some of its cash
on incentives to encourage some of its largest partners to invest
more in
training and other areas.
On Wednesday, the company introduced a scheme to help its
business partners who are cooperating on its New Enterprise Data
Center strategy. The scheme involves incentives for IBM
partners to improve their knowledge in three specific areas:
virtualization and consolidation; energy efficiency; and business
resiliency.
And Mike Bernard, general business and channels marketing leader
at IBM, told ZDNet.co.uk that there is also a fourth area under
consideration, but not yet announced: information
infrastructure.
"Skills in those areas are what's most needed," Bernard said.
"From that the clients will benefit as well as the partners."
There are two levels of incentive for training that partners can
apply for: general specialty, for which they will receive $25,000,
and specialty elite, for which they get $100,000.
Bernard said the scheme was open to any qualifying partner.
"There is no qualification other than that they are undertaking
work in the chosen areas. They do that and they qualify and they
get the money for it," he said.