Social media has grown exponentially in the past couple of years, and most people seem to have at least one social media account. Whether it is on Facebook (where Karrass has a page), Twitter or LinkedIn, your profile may be an asset in your next business negotiation.

An important part of business negotiation planning is research, and there may be no more up-to-the-minute place to find the most recent news (and rumors) than social media.

Start by doing a company search on LinkedIn. You will find out who works at the company, and whether you have any connections to those individuals. You will also find out how the company positions itself.

Another way to research is to run a keyword search on Twitter. What comes up? Are there any impending deals that haven’t been announced publicly? Are people happy or unhappy with a company? It could be helpful to search Facebook too, and read through the comments on a company’s page. Are they positive or negative?

Finally, social media can influence perception and reputation. The article “Donald Trump’s Use of Social Media Helps Him Negotiate” says the following:

Use social media sites to position you and your company in the manner you want to be seen by others. Be active in how you do this. If you’re not active yourself, other people may craft an image of you that is not accurate.

How do you use social media in business negotiation? Let us know.