Testimonials

"If you're looking for the best source of information

currently available on the subject of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book." - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe & Company

" In their latest book, the authors make fresh challenges on the paradigms in mobile data. You are not going to agree with it all, but it will challenge your own thinking" - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK

"Simply the most comprehensive and easily-accessible book on mobile Web 2.0 and its future potential available to date." - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of Oxford"

Why should you buy this book?

• Learn how web 2.0 extends to the ‘wider Internet’
• Learn from the experts: our work has been widely published and referenced on the Web. Our viewpoints are practical and realistic
• Understand the seven principles of Mobile Web 2.0
• Understand the other factors that affect Mobile Web 2.0 (like the rollout of IMS, WiMAX etc)

Download TOC & Sample Chapter 1.46mb

The seven principles of Mobile web 2.0

• Mobile content and the changing balance of power (The power of user generated content)
• I am not a number, I am a tag (The impact on the telecoms industry's management of numbers)
• Multilingual mobile access (Everyone, Everywhere with a phone running .. )
• Mobile web 2.0 and Digital convergence (Mobile web 2.0 is a driver to digital convergence)
• The disruptive power of Ajax and mobile widgets
• Location based services and Mobile web 2.0 (LBS has never quite taken off. Will mobile web 2.0 help?)
• Mobile search : Much more than Google on your mobile phone.