Clinton’s quip underscored a sobering reality for members of his generation: the advertising industry is just not that into them. As boomers enter their 50s and 60s, the allure they once held for marketers has faded. The advertisers who spend about $70 billion a year advertising on broadcast, cable and local channels would rather chase the young, and they pay handsomely for the privilege.
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From Here to Eternity - washingtonpost.com
http://www.washingtonpost.com/wp-dyn/content/ar...
clipped by wdh122253 Apr 29, 2007
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